Cheap attention at scale
Cost per view is a fraction of most other paid formats.
YouTube Ads
Video Advertising That Earns the First Five Seconds
YouTube gives you cheap reach and real attention. It also gives every viewer a Skip button after five seconds, which means the opening of your video matters more than everything else in the campaign combined.
- Hook designed for the first 5 seconds
- Cheap reach for building demand
- Strong remarketing surface
Campaign typesBy goal
- In-stream skippableReach & demand
- In-feedActive interest
- ShortsCheap attention
- Demand GenConversions
- RemarketingBest returns
Best for
- B2C brands
- E-commerce brands
- SaaS & technology
- Brands with video
- Considered purchases
Formats
- In-stream
- In-feed
- Shorts
- Demand Gen
- Video remarketing
The Problem
Why Most YouTube Campaigns Waste Money
Almost always the creative, not the targeting.
A TV ad structure on a skippable platform
Brand build-up for fifteen seconds before the point arrives. On YouTube the viewer is gone at five, so the argument has to start immediately.
Expecting direct response from cold video
Video is excellent at creating demand and poor at closing it cold. Judging a reach campaign on last-click conversions makes it look like a failure when it is doing its actual job.
Repurposing a landscape ad for Shorts
Vertical placements now carry a large share of cheap inventory, and horizontal video with letterboxing performs badly in them.
No remarketing layer
Cold video reach with nothing to catch the people it warmed up. The demand gets created and then handed to whoever advertises to them next.
Our Approach
Hook First, Then Funnel
We build creative around the first five seconds — the problem stated, the audience identified, or a reason to keep watching — then deliver the argument. Everything else in the campaign is secondary to whether people stop skipping.
Then we treat YouTube as part of a funnel rather than a standalone channel. Video creates awareness cheaply; search, remarketing and Demand Gen campaigns capture the intent it produced. Measured only on last-click, video will always look worse than it is.
- Hook-led creativeThe first five seconds designed and tested independently
- Format-native productionVertical for Shorts, horizontal for in-stream — not one resized
- Funnel role definedAwareness and demand creation, with capture handled downstream
- Video remarketingViewers segmented by how much they actually watched
- Honest measurementView-through and assisted conversions reported separately
Search: video production filming setup
What You Get
What YouTube Ads Management Covers
- Campaign strategyWhich formats and objectives fit your funnel and budget
- Audience targetingIn-market, affinity, custom intent, demographics and placements
- In-stream campaignsSkippable and non-skippable placements before and during content
- In-feed video adsDiscovery placements alongside search and suggested video
- Shorts campaignsVertical creative built for the placement
- Demand Gen campaignsConversion-focused campaigns across YouTube and Discover
- Creative strategyHook development, scripting and structure per format
- Video remarketingAudiences built from watch depth and channel engagement
- Sequential campaignsStory told across multiple videos to the same audience
- Placement exclusionsContent types and channels your brand should not appear beside
- Conversion trackingView-through, assisted and direct conversions separated
- ReportingCost per view, retention curves and downstream conversion impact
Business Impact
What YouTube Adds to a Media Mix
Demand where none is being searched for
Reach buyers before they know your category exists.
Explains complex products
Thirty seconds of video does what a page of copy cannot.
Excellent remarketing surface
Video to warm audiences converts well and costs little.
Reinforces search performance
Brand exposure lifts click-through on your search ads.
Creative that works elsewhere
Assets carry over to Meta, Shorts and your website.
How It Works
How We Run YouTube Campaigns
01
Define the funnel role
Awareness, consideration or conversion — and what captures the demand.
02
Creative strategy
Hooks written and storyboarded per format before anything is filmed.
03
Audience build
Custom intent, in-market and remarketing segments defined.
04
Launch & retention testing
Multiple hooks tested against retention curves, not just clicks.
05
Remarketing layer
Viewers segmented by watch depth and moved down the funnel.
06
Measure downstream
Assisted conversions and search lift assessed, not last click alone.
Pricing
YouTube Ads Pricing
Every engagement is scoped individually. These ranges give you a realistic idea of investment before you speak to us.
Starter
One campaign, existing creative
$500/monthPlus ad spend
- Campaign strategy & setup
- Audience targeting
- In-stream or in-feed campaigns
- Conversion tracking
- Placement exclusions
- Monthly reporting
Video Growth
Multi-format with creative support
$1,100/monthPlus ad spend
- Everything in Starter
- Hook development & scripting
- Shorts & vertical creative concepts
- Video remarketing sequences
- Demand Gen campaigns
- Retention curve analysis
- Monthly strategy call
Bundled with Google Ads
YouTube inside a wider Google programme
Add $350/monthOn top of Google Ads plan
- YouTube managed alongside Search & Shopping
- Shared audiences & remarketing
- Coordinated budget allocation
- Combined reporting
- Single point of contact
Prices are in USD and indicative starting points for scoping — final quotes depend on scope, competition and current site condition. [Confirm or edit these figures before launch.]
Our Work
Recent Projects
Project slots are ready for real client work — screenshots, brand names and outcomes drop straight into these cards.
[Add Video Still]Replace with a real project screenshot
[Client Name] — Demand Generation
Replace with reach, retention and downstream impact.
[Add Video Still]Replace with a real project screenshot
[Client Name] — Video Remarketing
Replace with audience and conversion result.
[Add Video Still]Replace with a real project screenshot
[Client Name] — Shorts Campaign
Replace with the creative approach and cost per view.
FAQ
Questions Before You Start
Not necessarily. Well-structured phone-shot video with a strong hook routinely outperforms polished production that takes too long to get to the point. We develop the concept and script; filming can be in-house or with a specialist.
For skippable in-stream, make the point within the first five seconds and keep the whole thing between fifteen and thirty seconds unless the product genuinely needs longer. Retention data will tell you where people leave.
Demand Gen and remarketing campaigns can, yes. Cold in-stream reach usually cannot on a last-click basis — it creates demand that converts through search and remarketing later, which is why measuring it on last click understates it badly.
It is one of the cheaper channels for reach, so a few hundred dollars a month produces meaningful impressions. Conversion-focused campaigns need more, around $1,500+ monthly, to gather enough conversion data.
Placement exclusions, content type and inventory settings, plus regular review of the placement report. Brand safety on YouTube requires active management rather than default settings.
Often yes, and bundling makes sense because audiences and remarketing lists are shared. It reaches demand your search campaigns cannot, because nobody is searching for it yet.
Let's Talk
Have Video, or Need a Reason to Make Some?
Tell us what you sell and who needs convincing. We will tell you whether video advertising belongs in your mix and what the first campaign should test.
No obligation. If we are not the right fit for your goals, we will say so.