Rankings for competitive terms
Beyond a point, links are what separate page one from page three.
Link Building
Links That Build Authority, Not Risk
Anyone can sell you a thousand backlinks. Those links come from sites with no relevance, no traffic and no editorial standards — and they do nothing, until the day they do damage.
- Relevance before domain rating
- Editorially earned, not bought in bulk
- Every link reported and explained
What we will not doEver
- Link farmsNo
- PBNsNo
- Bulk directoriesNo
- Comment spamNo
- RelevanceAlways
Best for
- Competitive markets
- SaaS & technology
- E-commerce brands
- B2B companies
- Professional services
Approach
- Digital PR
- Editorial outreach
- Guest contributions
- Original research
The Problem
Why Most Link Building Fails or Backfires
The industry has trained people to buy the wrong thing.
Volume sold as the metric
'500 backlinks for $99' describes automated placements on sites nobody reads. At best they are ignored; at worst they trigger a manual action.
Domain rating chased over relevance
A high-authority link from an unrelated site is worth far less than a modest link from a site your customers actually visit.
Private blog networks
Networks of sites created solely to sell links. Google has been de-indexing these for years, and every link from them disappears when it happens.
Anchor text over-optimisation
Fifty links all using your exact target keyword is a pattern no natural link profile produces, and it is exactly what penalty systems look for.
Our Approach
Earned Placements on Sites With Real Audiences
We build links the slow way, because the fast ways stopped working and started causing damage. That means creating something worth linking to, then approaching publications and sites with genuine relevance to your market.
Every placement is reported with the reasoning: why that site, what it is worth, and how it fits your profile. If we cannot justify a link to you, we do not build it.
- Relevance-led prospectingSites your customers read, not just high-DR domains
- Competitor link gap analysisWhere competitors earn links and you do not
- Linkable asset developmentSomething genuinely worth citing
- Editorial outreachReal relationships and pitches, not templated mass mail
- Natural anchor distributionBranded, partial and generic anchors in believable proportions
What You Get
What Link Building Covers
- Backlink profile auditWhat you have, what is helping and what is risky
- Competitor link gap analysisThe specific sites linking to competitors but not you
- Prospect researchQualified by relevance, traffic and editorial standards
- Linkable asset strategyResearch, data or resources worth citing
- OutreachPersonalised pitches to real editors and site owners
- Digital PRStory angles pitched to journalists and industry publications
- Guest contributionsGenuine expert articles on relevant publications
- Anchor text planningA natural distribution across the profile
- Toxic link reviewIdentifying genuinely harmful links and disavowing where warranted
- Internal link supportMaking sure earned authority reaches your commercial pages
- Monthly link reportEvery placement with its metrics and the reasoning
- Authority trackingReferring domains and authority trends over time
Business Impact
What Real Authority Does
Referral traffic that converts
Links from sites your customers read send real visitors.
Faster indexing of new content
A stronger profile means new pages get crawled sooner.
Brand visibility and credibility
Being cited by respected publications is worth more than the link.
No penalty risk
Nothing in your profile you would have to explain away later.
Durable advantage
Earned links are slow to build and slow for competitors to replicate.
How It Works
How Link Building Runs
01
Profile & gap audit
Your current profile assessed, competitor gaps identified, risk flagged.
02
Strategy
Which links matter for your target pages, and what will earn them.
03
Asset development
Creating or identifying what publishers would genuinely want to cite.
04
Prospecting & qualification
Sites vetted for relevance, real traffic and editorial standards.
05
Outreach
Personalised pitches, followed up properly, tracked transparently.
06
Report & adjust
Every placement reported with reasoning; strategy adjusted on what lands.
Pricing
Link Building Pricing
Every engagement is scoped individually. These ranges give you a realistic idea of investment before you speak to us.
Foundation
New sites establishing a profile
$800/month3-month minimum
- Backlink profile audit
- Competitor gap analysis
- 2–4 quality placements per month
- Anchor text planning
- Monthly reporting
Growth
Competing for commercial terms
$1,800/month6-month minimum
- Everything in Foundation
- 5–8 quality placements per month
- Linkable asset development
- Digital PR outreach
- Guest contribution programme
- Toxic link monitoring
- Internal link support
- Monthly call
Digital PR
Brand-led authority campaigns
$3,500/month6-month minimum
- Everything in Growth
- Original research & data campaigns
- Journalist relationship building
- Tier-one publication targeting
- Reactive PR & newsjacking
- Brand mention monitoring
Prices are in USD and indicative starting points for scoping — final quotes depend on scope, competition and current site condition. [Confirm or edit these figures before launch.]
Our Work
Recent Projects
Project slots are ready for real client work — screenshots, brand names and outcomes drop straight into these cards.
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[Client Name] — Authority Growth
Replace with referring domain growth and ranking impact.
[Add Case Study]Replace with a real project screenshot
[Client Name] — Digital PR Campaign
Replace with the campaign, coverage earned and result.
[Add Case Study]Replace with a real project screenshot
[Client Name] — Penalty Recovery
Replace with the issue found and the recovery.
FAQ
Questions Before You Start
It depends entirely on your competition. We analyse what the sites currently ranking have and work backwards. Sometimes it is a handful of genuinely relevant links; sometimes a sustained programme. Anyone quoting a number before looking is guessing.
No. Paid links that pass ranking signals violate Google's guidelines and carry real risk. Digital PR and content promotion involve cost, but the placement is earned editorially, not purchased.
A link from a site that exists to sell links, has no genuine audience, or is part of a network. Most bad links are simply ignored by Google now, so disavowing is rarer than it once was — we only recommend it where there is a clear pattern of manipulation.
Typically four to twelve weeks from placement, since Google has to crawl the linking page and recalculate. Competitive terms need sustained effort rather than a single burst.
Usually. We audit the profile, identify the manipulative pattern, disavow where necessary and file a reconsideration request for manual actions — then rebuild with links that will not cause a repeat.
Less than a decade ago, but they remain one of the strongest ranking signals for competitive queries. What has changed is that quality and relevance now matter far more than volume.
Let's Talk
Build Authority Without Buying Risk
Send us your domain and your main competitors. We will show you the link gap and what closing it realistically takes.
No obligation. If we are not the right fit for your goals, we will say so.