Content that converts
Targeting buyers rather than browsers changes what traffic is worth.
Keyword Research
Target the Searches That Actually Produce Customers
High search volume is not the same as high value. A term with 200 searches a month from buyers beats one with 20,000 from students, and most keyword lists never make that distinction.
- Intent classified, not just volume
- Mapped to pages, not a spreadsheet
- Difficulty judged realistically
How we classifyIntent tiers
- TransactionalReady to buy
- CommercialComparing
- InformationalResearching
- NavigationalBrand
- DifficultyRealistic for you
Best for
- New websites
- Content teams
- E-commerce brands
- SaaS & technology
- B2B companies
Tools & platforms
- Ahrefs
- Semrush
- Google Search Console
- Keyword Planner
The Problem
Why Keyword Lists Do Not Become Rankings
The research is usually fine. What happens next is not.
Chasing volume over intent
Targeting the biggest numbers regardless of whether those searchers buy anything, producing traffic that never converts.
Difficulty judged in the abstract
A keyword rated 'medium' is easy for a site with authority and impossible for a new one. Difficulty only means something relative to your site.
A spreadsheet nobody uses
Two thousand keywords in a tab with no indication of which page targets which, so it never turns into published content.
No topical structure
Isolated keywords targeted one at a time instead of clusters that build authority around a subject.
Our Approach
From Search Demand to a Content Plan
We start from your commercial reality: what you sell, at what margin, to whom. That determines which searches are worth pursuing before we look at a single volume figure.
Keywords are then grouped into topic clusters, classified by intent and assessed for difficulty relative to your site's current authority — then mapped to specific pages, existing or planned, in a sequence you can actually execute.
- Commercial value firstWhat a customer from each term is actually worth
- Intent classificationTransactional, commercial, informational and navigational
- Realistic difficultyScored against your site's authority, not in the abstract
- Topic clustersGroups that build subject authority rather than isolated terms
- Page-by-page mappingEvery keyword assigned to one page, with a build sequence
What You Get
What Keyword Research Delivers
- Seed researchYour services, products and the language customers actually use
- Competitor keyword analysisWhat the sites outranking you rank for that you do not
- Gap analysisTerms your competitors own and you have never targeted
- Intent classificationEvery keyword tagged by what the searcher wants
- Commercial value scoringPrioritised by the value of the customer behind the search
- Difficulty assessmentRealistic given your current domain authority
- Topic clustersPillar and supporting terms grouped by subject
- Long-tail opportunitiesLower-competition terms that convert well
- Content mappingEach keyword assigned to a specific existing or new page
- Content briefsStructure, headings and questions to answer for priority pages
- Priority sequenceWhat to publish first, second and third
- Tracking setupRank tracking configured for the target set
Business Impact
What Good Keyword Strategy Changes
No wasted publishing
Stop writing articles that were never going to rank.
Faster early wins
Realistic difficulty scoring finds terms you can win now.
Topical authority
Clusters build subject credibility that lifts every related page.
A plan your writers can use
Briefs specific enough to hand over and execute.
Insight beyond SEO
Search data reveals what your market actually asks for.
How It Works
How Keyword Research Runs
01
Commercial discovery
What you sell, margins, best customers and the terms they use.
02
Data gathering
Search demand, competitor rankings, Search Console queries and SERP analysis.
03
Classification
Intent, commercial value and realistic difficulty scored for every term.
04
Clustering
Terms grouped into topics with a pillar page and supporting content.
05
Mapping
Each cluster assigned to existing or new pages with a publishing sequence.
06
Briefing
Content briefs written for priority pages so production can start immediately.
Pricing
Keyword Research Pricing
Every engagement is scoped individually. These ranges give you a realistic idea of investment before you speak to us.
Focused Research
A single service or product line
$400one-offUp to 100 keywords
- Seed & competitor research
- Intent classification
- Difficulty assessment
- Basic topic clustering
- Content mapping
- Findings call
Full Strategy
Whole site or multiple services
$1,200one-offUp to 500 keywords
- Everything in Focused Research
- Full competitor gap analysis
- Commercial value scoring
- Complete topic cluster map
- Page-by-page content map
- Content briefs for 10 priority pages
- Publishing sequence
- Rank tracking setup
Enterprise / E-commerce
Large catalogues and multi-market
$2,800fromScoped individually
- Everything in Full Strategy
- Category & product keyword mapping at scale
- Multi-market or multi-language research
- Seasonal demand analysis
- Ongoing quarterly refresh
- Custom reporting
Prices are in USD and indicative starting points for scoping — final quotes depend on scope, competition and current site condition. [Confirm or edit these figures before launch.]
Our Work
Recent Projects
Project slots are ready for real client work — screenshots, brand names and outcomes drop straight into these cards.
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[Client Name] — Keyword Strategy
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[Client Name] — Competitor Gap
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[Client Name] — Cluster Rollout
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FAQ
Questions Before You Start
Fewer than most people expect. A focused business often competes on 30–80 commercially valuable terms plus a long tail. Lists of 2,000 keywords look thorough and rarely get used.
What the searcher wants — to buy, to compare, to learn, or to reach a specific site. Google serves results matching that intent, so a sales page will not rank for a query where searchers want a comparison, no matter how well optimised it is.
A pillar page covering a subject broadly, with supporting pages covering subtopics in depth, all interlinked. It builds recognisable authority on the subject rather than isolated rankings.
Both, sequenced. Long-tail terms are easier to win and convert better, so they produce results sooner. High-volume head terms become realistic as authority accumulates.
Annually for most businesses, quarterly in fast-moving markets or e-commerce with seasonal demand. Search behaviour shifts, and so do competitors.
Yes — question-based and conversational queries are included, since AI search tends to surface answers to longer, more natural-language questions.
Let's Talk
Know Exactly What to Target
Tell us what you sell and who buys it. We will show you the searches worth competing for and which you can realistically win first.
No obligation. If we are not the right fit for your goals, we will say so.