Targeting by job, not inference
Reach the actual decision-maker rather than a lookalike guess.
LinkedIn Ads
Reach Decision-Makers by Job Title, Not Guesswork
LinkedIn is the most expensive advertising platform per click and often the cheapest per qualified opportunity. If your buyer is defined by their job rather than their interests, no other channel targets them as precisely.
- Target by title, company and seniority
- Lead gen forms that pre-fill
- Built for long B2B cycles
Targeting optionsB2B specific
- Job titlePrecise
- CompanyNamed account lists
- SeniorityDecision level
- IndustrySector fit
- Company sizeDeal fit
Best for
- B2B companies
- SaaS & technology
- Recruiters
- Professional training
- Enterprise sales teams
Formats
- Sponsored content
- Lead gen forms
- Message ads
- Document ads
The Problem
Why LinkedIn Campaigns Burn Budget
The targeting is excellent. That is precisely why people overspend on it.
Judging it on cost per click
LinkedIn clicks cost several times what Google or Meta charge. Advertisers panic at the cost per click and switch it off, without ever calculating cost per qualified opportunity — which is the only comparison that matters.
Targeting far too broadly
'All marketing professionals' in a large country is millions of people, most of whom cannot buy what you sell. Broad targeting on the most expensive platform is an expensive mistake.
Asking for a demo immediately
Cold B2B audiences on a professional network are not ready to book a sales call. Leading with the biggest possible commitment produces a very high cost per lead.
No follow-up after the form
Lead gen forms convert well precisely because they are frictionless — which also means the intent is softer. Without a nurture sequence, most of those leads simply go cold.
Our Approach
Narrow Targeting, Softer Offer, Real Follow-Up
On a platform this expensive, precision pays for itself. We build tight audiences from job function, seniority, company size and industry — and where you have a target account list, we upload it and advertise only to those companies.
The offer matters as much as the targeting. A guide, benchmark report or webinar converts far more cheaply than a demo request from a cold audience, then nurture and retargeting move those people toward a sales conversation over the weeks that B2B decisions actually take.
- Tight audience definitionJob function, seniority, company size and industry combined
- Account-based targetingYour target company list uploaded and advertised to directly
- Offers matched to temperatureGuides and benchmarks for cold, demos for warm
- Lead gen forms plus landing pagesBoth tested — frictionless volume against higher intent
- Retargeting and nurtureThe sequence that turns a soft lead into a sales conversation
Search: modern professional office collaboration
What You Get
What LinkedIn Ads Management Covers
- Audience strategyJob function, seniority, industry and company size combinations tested
- Account-based targetingTarget account lists uploaded and campaigns built around them
- Sponsored contentSingle image, carousel and video in the feed
- Lead gen formsNative pre-filled forms with fields chosen to qualify without deterring
- Document & thought leadership adsFormats that perform particularly well for B2B
- Message adsDirect inbox campaigns where the offer genuinely justifies it
- RetargetingSite visitors, video viewers and form openers segmented separately
- Offer developmentLead magnets built for people not yet ready to buy
- Landing page developmentWhere a landing page beats a native form
- Conversion trackingInsight Tag, conversion API and CRM handoff
- Creative testingFormats, hooks and offers tested systematically
- ReportingCost per qualified lead and pipeline contribution, not just cost per click
Business Impact
What LinkedIn Does That Others Cannot
Account-based advertising
Advertise to a named list of target companies.
Higher lead quality
Expensive clicks, but the people clicking are far more often real buyers.
Works for long cycles
Stays present through months of committee decision-making.
Credibility by context
A professional environment lends weight to B2B messaging.
Pipeline you can attribute
Company-level data makes closed-won attribution genuinely possible.
How It Works
How We Run LinkedIn Campaigns
01
Define the buyer
Job titles, seniority, company profile and who else sits on the decision.
02
Offer strategy
What a cold professional audience will actually exchange details for.
03
Audience build
Tight segments plus account lists where you have them.
04
Launch & test
Formats and offers tested against cost per qualified lead.
05
Retarget & nurture
Engaged audiences moved toward a sales conversation over weeks.
06
Report on pipeline
Cost per opportunity and pipeline value, not cost per click.
On budget expectations. LinkedIn realistically needs around $2,000–3,000 per month to gather meaningful data. Below that, the sample is too small to optimise and the platform's cost floor eats the budget before you learn anything.
Pricing
LinkedIn Ads Pricing
Every engagement is scoped individually. These ranges give you a realistic idea of investment before you speak to us.
Starter
Single campaign, focused audience
$700/monthPlus ad spend
- Audience strategy & build
- Insight Tag & conversion tracking
- Sponsored content campaigns
- Lead gen form setup
- Monthly reporting
- 3-month minimum
B2B Growth
Full B2B acquisition programme
$1,500/monthPlus ad spend
- Everything in Starter
- Account-based targeting
- Offer & lead magnet development
- Retargeting sequences
- Landing page development
- Creative testing programme
- CRM handoff & pipeline reporting
- Monthly strategy call
ABM
Named-account programmes
$2,800/monthPlus ad spend
- Everything in B2B Growth
- Multi-tier account list strategy
- Personalised creative by segment
- Coordinated with sales outreach
- Pipeline attribution modelling
- Dedicated strategist
Prices are in USD and indicative starting points for scoping — final quotes depend on scope, competition and current site condition. [Confirm or edit these figures before launch.]
Our Work
Recent Projects
Project slots are ready for real client work — screenshots, brand names and outcomes drop straight into these cards.
[Add Campaign Screenshot]Replace with a real project screenshot
[Client Name] — B2B Lead Generation
Replace with cost per qualified lead and volume.
[Add Campaign Screenshot]Replace with a real project screenshot
[Client Name] — Account-Based Campaign
Replace with target accounts reached and pipeline.
[Add Campaign Screenshot]Replace with a real project screenshot
[Client Name] — Content Offer
Replace with the offer tested and conversion rate.
FAQ
Questions Before You Start
You are paying for precision. Reaching a named job title at a named company costs more than reaching an interest-based audience. Judge it on cost per qualified opportunity rather than cost per click — for high-value B2B it frequently comes out ahead despite the headline price.
Realistically $2,000–3,000 per month in media to gather enough data to optimise. LinkedIn has a high cost floor, so smaller budgets produce samples too small to learn from.
Forms convert at a higher rate because they pre-fill and never leave the platform; landing pages produce fewer but better-qualified leads. We usually test both and let cost per qualified lead decide rather than cost per lead.
Occasionally — recruitment, professional education and high-value services aimed at professionals. For consumer products it is almost never the right choice.
Uploading a list of target companies and advertising only to people at those companies, often alongside your sales team's outreach. It works well when you know exactly which few hundred accounts you want.
Cost per qualified lead and pipeline value where your CRM allows us to track it. Cost per click on LinkedIn is a number that will only ever make you unhappy.
Let's Talk
Selling to a Specific Job Title?
Tell us who signs off on your product and what a closed deal is worth. We will tell you whether LinkedIn's premium is worth paying in your case.
No obligation. If we are not the right fit for your goals, we will say so.