Presence at the research stage
Being named puts you in the shortlist before any site visit.
ChatGPT Optimization
Improve Your Chances of Being Referenced by AI Assistants
When a buyer asks ChatGPT to recommend a supplier in your category, a handful of brands get named. If yours is not one of them, your ranking on Google is irrelevant to that conversation.
- No guaranteed-placement claims
- Built on real technical SEO
- Measured by citation tracking
What influences citationAs best understood
- Entity clarityWho you are
- CorroborationWho confirms it
- ExtractabilityCan it be quoted
- Topical depthDo you own the subject
- FreshnessIs it current
Best for
- SaaS & technology
- B2B companies
- Professional services
- Considered-purchase brands
- Category leaders
AI surfaces
- ChatGPT
- ChatGPT Search
- Copilot
- Gemini
- Perplexity
The Problem
Why Your Brand Is Absent From AI Answers
Four causes, all of which are addressable — none of which are a ranking problem.
Nothing states clearly what you do
Assistants need an unambiguous description of your business, category and location. A homepage of positioning language and an about page of adjectives gives them nothing to work with.
Your facts disagree across the web
Different descriptions on your site, LinkedIn, directories and press. Where sources conflict, systems fall back on whoever is consistent — which will be a competitor.
Content that cannot be quoted
Long unstructured pages where the useful answer is buried in paragraph nine. There is no extractable sentence to lift and attribute.
No presence in the sources they read
These systems draw heavily on established publications, industry sites and aggregators. If your brand never appears in them, there is nothing to retrieve.
Our Approach
Be Unambiguous, Quotable and Corroborated
We work on the inputs these systems demonstrably rely on: a clearly defined entity, consistent facts wherever your brand appears, structured data stating your identity, and content written so a specific answer can be lifted and attributed accurately.
We will not tell you we can rank you in ChatGPT. Nobody controls what these systems output, there is no submission process, and the behaviour changes frequently. What we can do is improve the signals, measure whether citations increase, and report honestly either way.
- Entity definitionOne clear, consistent description of who you are and what you do
- Cross-web consistencyContradictions resolved wherever your brand is described
- Extractable contentDirect answers stated plainly, with depth beneath them
- Structured dataMachine-readable identity, services and relationships
- Citation trackingA defined question set tested repeatedly so you can see movement
How It Works
Question → Retrieval → Synthesis → Citation
You are not competing for a ranking position. You are competing to be one of a few sources the system trusts enough to name.
QuestionSomeone asks an assistant about your category instead of searching
RetrievalThe system gathers sources it can parse, trust and corroborate
SynthesisAn answer is assembled from a handful of those sources
CitationA few brands get named. The rest are invisible regardless of ranking
What You Get
What ChatGPT Optimization Covers
- AI visibility baselineA defined question set tested across assistants, recording who is named
- Competitor citation analysisWhich brands get referenced in your category, and what they have in common
- Entity auditEvery public description of your business checked for consistency
- Structured dataOrganization, service and FAQ schema stating your identity unambiguously
- Question researchThe conversational queries buyers actually ask about your category
- Answer-led contentPages written so a specific answer can be quoted accurately
- Definitional contentPlain explanations of your category, terms and differentiators
- Content restructuringExisting pages reshaped so the answer is extractable
- Author & expertise signalsReal named experts connected to the subjects they cover
- Citation opportunitiesPresence pursued on the sources these systems draw from
- Consistency cleanupDirectory, profile and press descriptions aligned
- Monthly citation trackingThe same questions re-tested so change is visible over time
Business Impact
Why This Is Worth Doing Now
An early-mover position
Most competitors are not doing this. That window is finite.
Traditional SEO improves too
Entity clarity and structure lift conventional rankings as well.
Pre-qualified referral traffic
People arriving from an AI recommendation are already warm.
Consistency across every channel
Fixing your entity data helps everywhere it appears.
Something measurable
Citation tracking turns a vague worry into a reported metric.
How It Works
How We Approach ChatGPT Visibility
01
Baseline
A defined set of buying questions tested across assistants; who is named, and who is not.
02
Entity audit
Every public description of your business gathered and checked for contradictions.
03
Foundations
Structured data implemented, crawlability confirmed, facts reconciled.
04
Content work
Priority pages restructured and new answer-led content produced.
05
Corroboration
Citation opportunities pursued on sources these systems actually read.
06
Re-test monthly
The same questions asked again, with results tracked and strategy adjusted.
What we will never claim. We do not offer 'rank #1 in ChatGPT' and you should be wary of anyone who does. These systems have no ranking API, no submission process and no guarantees available to anyone. We improve discoverability and measure it.
Pricing
ChatGPT Optimization Pricing
Every engagement is scoped individually. These ranges give you a realistic idea of investment before you speak to us.
Visibility Audit
Find out where you stand
$650one-off1–2 weeks
- Baseline testing across assistants
- Competitor citation analysis
- Entity consistency audit
- Structured data review
- Prioritised roadmap
- Walkthrough call
Optimization Programme
Ongoing AI visibility work
$1,200/month6-month minimum
- Everything in Visibility Audit
- Structured data implementation
- Entity consistency cleanup
- 3 answer-led content pieces per month
- Content restructuring programme
- Monthly citation tracking
- Monthly strategy call
AI + SEO Combined
AI and traditional search together
$2,600/month6-month minimum
- Everything in Optimization Programme
- Full technical & on-page SEO
- Digital PR for corroboration
- Original research & citable data
- Combined organic + AI reporting
- Dedicated strategist
Prices are in USD and indicative starting points for scoping — final quotes depend on scope, competition and current site condition. [Confirm or edit these figures before launch.]
Our Work
Recent Projects
Project slots are ready for real client work — screenshots, brand names and outcomes drop straight into these cards.
[Add Case Study]Replace with a real project screenshot
[Client Name] — Citation Programme
Replace with baseline, work done and citation change.
[Add Case Study]Replace with a real project screenshot
[Client Name] — Entity Cleanup
Replace with contradictions found and resolved.
[Add Case Study]Replace with a real project screenshot
[Client Name] — Answer-Led Content
Replace with content restructured and the result.
Measured Outcomes
AI Visibility Measures
Metrics below are editable placeholders. They will be replaced with verified client results — nothing here is invented.
XXQuestions tracked
XX%Citation rate
+XX%Brand mentions
+XX%AI referral traffic
FAQ
Questions Before You Start
No, and neither can anyone else. There is no submission process, no ranking API and no transparency into how sources are selected — and the behaviour changes frequently. Anyone guaranteeing placement is selling something they cannot deliver. We improve the signals these systems demonstrably rely on and measure whether citations increase.
The foundations overlap almost entirely — a site that cannot be crawled or has no credibility will not be cited either. The differences are emphasis: entity clarity, factual consistency across the web and extractable answers matter more here than ranking position does.
We define a set of buying-relevant questions, test them across the major assistants on a schedule, and record whether you are named, cited or absent — and who appears instead. It is sampling rather than a complete picture, because no exhaustive data exists, but tracked consistently it shows real movement.
Increasingly, at the research stage — shortlisting suppliers, comparing options, understanding a category. It is displacing some early-stage search behaviour rather than replacing search outright, which is exactly where being on the shortlist matters.
Yes, and first. These systems still crawl the web and still weight authority and consistency. AI visibility work sits on top of a sound technical and content foundation, not instead of it.
As best anyone can establish from observation: clear entity definition, consistent facts across sources, content structured so an answer can be extracted, genuine topical depth, and presence in the publications these systems draw from. Nobody outside these companies knows the weightings.
Entity and consistency fixes can show within weeks as sources are recrawled. Corroboration and citation building takes months. We re-test monthly so you can see the trend rather than waiting for a verdict.
Let's Talk
Find Out What AI Says About Your Brand
We will test the questions your buyers actually ask across the major assistants and show you where you appear, where competitors appear, and what is being cited instead of you.
No obligation. If we are not the right fit for your goals, we will say so.