SEO
Technical SEO Checklist: What to Fix First on an Underperforming Site
The order matters. Crawlability before content, indexation before links — and why most sites fix these in reverse.
Article not yet published
Blog & Resources
Practical Guides on Search, Web and Paid Growth
Working notes on what we actually see in audits and accounts — written for people who have to make decisions, not for other agencies.
- Written by the people doing the work
- No gated PDFs
- Updated as things change
These are planned article titles, not published posts. The cards below show the content plan and the design of the blog index. They are deliberately not linked to article pages, because those articles do not exist yet — we are not going to pretend otherwise. Once written, each card links to its post.
AI SEO
GEO vs AEO vs SEO: What Actually Changes for Your Business
Three acronyms, one underlying discipline. What genuinely differs, what is marketing noise, and what to do about it.
Article not yet published
Google Ads
Why Your Google Ads Conversion Tracking Is Probably Wrong
Counting page views as conversions, double-firing tags and PMax attribution — the errors we find in most account audits.
Article not yet published
E-commerce SEO
Faceted Navigation: The Silent Crawl Budget Killer
How filter combinations generate tens of thousands of URLs, and the rules that bring them back under control.
Article not yet published
WordPress
The WordPress Settings That Quietly Hurt Your Rankings
Author archives, attachment pages, tag bloat and plugin defaults — the indexation problems nobody switches off.
Article not yet published
Shopify
Shopify SEO: Working Within the Platform's Real Constraints
Fixed URL structures, duplicate product paths and limited robots control — what you can change and what you cannot.
Article not yet published
Meta Ads
Creative Fatigue: The Metric Most Meta Accounts Ignore
Frequency climbs, click-through falls, cost per result rises. How to spot it before it costs you a month of budget.
Article not yet published
CRO
Why Most A/B Tests Produce Nothing Useful
Testing without research, calling results early, and changing five things at once. The three habits that waste CRO budgets.
Article not yet published
Local SEO
Google Business Profile: The Fields Most Businesses Leave Empty
Categories, services, attributes and Q&A — the completeness gap that separates the map pack from page two.
Article not yet published
Web Development
Core Web Vitals: What Actually Moves the Numbers
Image pipelines, script loading and layout stability — the changes that shift field data rather than lab scores.
Article not yet published
Technical SEO
Migrating a Website Without Losing Your Rankings
The URL inventory and redirect map that separate a successful replatform from a traffic collapse.
Article not yet published
Digital Marketing
How to Work Out What You Can Afford to Pay for a Customer
Unit economics before channel selection. The calculation that should precede every ad account you open.
Article not yet published
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