More enquiries from the same traffic
Clearer structure and stronger conversion paths lift results immediately.
Website Redesign
Your Website Shouldn't Be Costing You Customers
A redesign is not a repaint. Done well it fixes the reasons the current site underperforms. Done carelessly it destroys the search visibility you spent years accumulating.
- Rankings protected with a full redirect map
- Rebuilt on evidence, not opinion
- Measured against the old site
Redesign safeguardsNon-negotiable
- URL inventoryBefore anything
- Redirect map1:1 where possible
- Ranking baselineRecorded
- Top pagesPreserved
- Post-launch watch30 days
Best for
- Professional services
- Local businesses
- B2B companies
- E-commerce brands
- Businesses after a rebrand
Platforms
- WordPress
- Elementor
- WooCommerce
- Shopify
The Problem
What Usually Drives a Redesign
If two or more of these sound familiar, a redesign is probably overdue.
It looks dated and buyers notice
Design conventions move. A site that looked current five years ago now quietly signals that the business behind it may also be behind.
Mobile is an afterthought
Cramped text, buttons too small to hit and layouts that break — on the devices that now bring most of your traffic.
It is slow and search knows it
Accumulated plugins, oversized images and unoptimised code push load times past the point where visitors and search engines both lose patience.
The structure fights the visitor
Content organised around your internal departments rather than what customers came to find, with important pages buried three levels deep.
Our Approach
Redesign on Evidence, Not on Taste
We start with what the current site already tells us: which pages bring traffic, which convert, which keywords you rank for, and where people abandon. That data decides what to keep, what to fix and what to cut.
The most valuable part of a redesign is often invisible — a complete URL inventory and redirect map, so the rankings you already have survive the move. Redesigns that skip this routinely lose most of their organic traffic overnight.
- Full analytics and ranking baselineSo we can prove the redesign worked
- Content auditKeep, improve, merge or remove — decided on data
- URL inventory and redirect mapEvery old URL mapped before launch
- Information architecture rebuildStructured around buyer intent
- Post-launch monitoringCrawl errors, rankings and conversions watched for 30 days
Search: modern website redesign interface comparison
What You Get
What a Redesign Project Includes
- Current site auditDesign, UX, performance, SEO, accessibility and conversion review
- Analytics reviewWhat actually drives traffic and enquiries today
- Ranking baselineRecorded before launch so any change is measurable
- Content auditEvery page assessed — keep, rewrite, merge or remove
- Information architectureNew sitemap built around how customers search
- URL & redirect mapOne-to-one redirects wherever an equivalent page exists
- Wireframes & designNew templates designed and signed off before build
- Responsive developmentRebuilt mobile-first on a maintainable CMS
- Performance optimizationCore Web Vitals targeted as a build requirement
- On-page SEO migrationTitles, meta, headings and schema carried across and improved
- Launch planStaged launch with rollback ready if anything goes wrong
- 30-day monitoringCrawl errors, index coverage, rankings and conversions tracked
Business Impact
What You Should Expect From a Redesign
Rankings kept, then improved
Proper redirects protect what you have; better architecture builds on it.
A site that loads properly
Performance rebuilt rather than patched.
Credibility restored
A current, fast site changes how buyers judge your pricing.
Content you can maintain
A CMS your team can use without calling a developer.
Proof it worked
Baseline plus post-launch data means you can see the difference.
How It Works
Audit → Strategy → Redesign → Development → Optimization
01
Audit
Design, UX, speed, SEO, accessibility and analytics reviewed, with findings written up plainly.
02
Strategy
What the new site must achieve, which pages to keep, and the new architecture.
03
Redesign
Wireframes then visual design, homepage first as the benchmark.
04
Development
Responsive build with performance and SEO requirements built in.
05
Migration & launch
Redirect map implemented and tested, staged launch with rollback ready.
06
Optimization
30 days of monitoring, then iterate on what the data shows.
The redirect map is the part nobody sees. It is also the single difference between a redesign that keeps its traffic and one that loses it. We do not launch without one.
Pricing
Redesign Pricing
Every engagement is scoped individually. These ranges give you a realistic idea of investment before you speak to us.
Refresh
Design update on a sound structure
$1,400one-offUp to 10 pages
- Site audit & findings report
- Visual redesign
- Responsive rebuild
- Performance optimization
- Redirect map
- 30 days support
Full Redesign
Structure and design rebuilt together
$3,600one-offUp to 25 pages
- Everything in Refresh
- Content & analytics audit
- New information architecture
- Wireframing stage
- SEO migration & ranking baseline
- Conversion path design
- 30-day post-launch monitoring
- 90 days support
Replatform
Moving CMS or e-commerce platform
$7,500fromScoped individually
- Everything in Full Redesign
- Platform migration
- Large-scale content migration
- E-commerce catalogue transfer
- Complex redirect mapping
- Extended monitoring period
Prices are in USD and indicative starting points for scoping — final quotes depend on scope, competition and current site condition. [Confirm or edit these figures before launch.]
Our Work
Recent Projects
Project slots are ready for real client work — screenshots, brand names and outcomes drop straight into these cards.
[Add Before / After]Replace with a real project screenshot
[Client Name] — Full Redesign
Replace with the before/after and the traffic and conversion result.
[Add Before / After]Replace with a real project screenshot
[Client Name] — Replatform
Replace with the platforms involved and how rankings held up.
[Add Before / After]Replace with a real project screenshot
[Client Name] — Performance Rebuild
Replace with before/after Core Web Vitals and the business impact.
Measured Outcomes
Redesign Outcome Measures
Metrics below are editable placeholders. They will be replaced with verified client results — nothing here is invented.
+XX%Conversion rate
+XX%Organic sessions
−XX%Bounce rate
−XX%Load time
FAQ
Questions Before You Start
It can, badly, if URLs change without redirects or if content that was ranking gets deleted. Handled properly — full URL inventory, one-to-one redirect map, content audit, preserved on-page elements — rankings hold and usually improve.
If the structure is sound and only the design is dated, a refresh is cheaper and faster. If the architecture, platform or performance are the problem, a rebuild costs less than patching indefinitely. The audit answers this before you commit.
A refresh runs three to four weeks. A full redesign with new architecture runs six to ten. Replatforming depends on how much content and data has to move.
Yes, and we usually should — content that ranks is an asset. The audit identifies what to keep as is, what to improve, what to merge and what to remove.
That is why we record a baseline and monitor for 30 days. If a page loses traffic we can see it quickly and diagnose whether it is a redirect, a content or an indexation problem.
Most of our redesign work is exactly that. The audit stage exists to get us up to speed on whatever we are inheriting.
Let's Talk
Is Your Website Holding the Business Back?
Send us the URL. We will tell you what is underperforming and whether that needs a redesign or something smaller and cheaper.
No obligation. If we are not the right fit for your goals, we will say so.