Clarity on what is actually wrong
Stop guessing which of six theories is correct.
SEO Audit
Find What Is Holding Your Website Back
Before spending another month on content or links, find out what is actually wrong. Most sites have two or three issues doing most of the damage — and they are rarely the ones people expect.
- Prioritised by impact, not page count
- Written to be actioned
- Walkthrough call included
Audit coverage11 areas
- TechnicalCrawl & index
- On-pageIntent & structure
- ContentGaps & quality
- BacklinksProfile & risk
- AI searchVisibility
Best for
- Anyone unsure why traffic is flat
- E-commerce brands
- B2B companies
- Professional services
- Pre-migration sites
Tools & platforms
- Google Search Console
- GA4
- Ahrefs
- Semrush
- Screaming Frog
The Problem
Why Most SEO Audits Get Ignored
The audit is usually not wrong. It is just unusable.
A 90-page PDF of crawler output
Every issue the tool found, listed without prioritisation, so nobody can tell which three things actually matter.
No effort or impact estimates
'Fix duplicate title tags' reads the same whether it takes ten minutes or three weeks — and whether it is worth doing at all.
Written for other SEOs
Terminology with no explanation of what it means commercially, so the person who has to approve budget cannot evaluate it.
No route to implementation
The audit ends where the hard part starts. Six months later nothing has been done.
Our Approach
An Audit You Can Actually Act On
We run the same technical crawls everyone runs, then do the part that matters: work out which findings are costing you money, and rank them by expected impact against implementation effort.
You get a prioritised roadmap in plain language, a walkthrough call to talk through the reasoning, and the option for us to implement — but no obligation to. Plenty of clients take the audit and hand it to their own developers.
- Impact-ranked findingsThe three things that matter, not ninety that do not
- Effort estimates against each itemSo you can judge what is worth doing
- Plain-language explanationsWritten so a business owner can approve it
- Walkthrough callTalk through the findings and ask questions
- Implementation optionalUse your team, your developer, or us
What You Get
What the Audit Covers
- Technical SEOCrawling, indexation, canonicals, redirects, sitemaps, robots
- On-page SEOTitles, meta, headings, intent match and cannibalisation
- ContentQuality, depth, gaps against competitors and refresh opportunities
- BacklinksProfile strength, relevance, toxic links and competitor gap
- Local SEOGoogle Business Profile, citations, reviews and map visibility
- E-commerceCategory, product, faceted navigation and product schema — where applicable
- PerformanceCore Web Vitals from field and lab data, with causes identified
- IndexationWhat is indexed, what is not and why in each case
- Structured dataExisting markup validated and opportunities identified
- Internal linkingDepth, orphan pages and authority distribution
- AI search visibilityEntity clarity and how discoverable you are to AI systems
- Prioritised roadmapRanked by impact against effort, with a suggested sequence
Business Impact
What the Audit Gives You
A defensible budget case
Impact estimates you can take to whoever approves spend.
Quick wins identified first
Usually something fixable this week that moves rankings.
A second opinion on your agency
Independent view of whether current work is sound.
A plan your developer can follow
Specific enough to hand over and be implemented.
No obligation to continue
The audit stands alone. Take it wherever you like.
How It Works
How the Audit Works
01
Access & scope
Read access to Search Console and Analytics, and we agree the scope.
02
Data collection
Full crawl, Search Console export, backlink data, competitor benchmarking.
03
Analysis
Findings separated into crawl, index, content, authority and conversion problems.
04
Prioritisation
Each finding scored by expected impact and implementation effort.
05
Delivery & walkthrough
Written roadmap plus a call to talk through the reasoning.
06
Optional implementation
We can execute, or brief your team and support them.
Pricing
SEO Audit Pricing
Every engagement is scoped individually. These ranges give you a realistic idea of investment before you speak to us.
Free Snapshot
A first look at the obvious issues
FreeTurnaround 3–5 days
- Top-level technical scan
- Indexation overview
- Core Web Vitals check
- Top 3 priority issues
- 15-minute findings call
Full SEO Audit
The complete diagnosis
$850one-offUp to 1,000 URLs
- All 11 audit areas covered
- Competitor benchmarking
- Backlink profile review
- Content gap analysis
- Prioritised roadmap with effort estimates
- 60-minute walkthrough call
- 30 days of follow-up questions
Enterprise Audit
Large or complex sites
$2,500fromScoped individually
- Everything in Full Audit
- 10,000+ URL crawls
- Log file analysis
- International & hreflang review
- Multi-site or multi-market
- Developer implementation brief
- Stakeholder presentation
Prices are in USD and indicative starting points for scoping — final quotes depend on scope, competition and current site condition. [Confirm or edit these figures before launch.]
Our Work
Recent Projects
Project slots are ready for real client work — screenshots, brand names and outcomes drop straight into these cards.
[Add Case Study]Replace with a real project screenshot
[Client Name] — Audit to Recovery
Replace with what the audit found and the outcome.
[Add Case Study]Replace with a real project screenshot
[Client Name] — Technical Diagnosis
Replace with the issue found and traffic change.
[Add Case Study]Replace with a real project screenshot
[Client Name] — Competitive Gap
Replace with the gap identified and how it was closed.
FAQ
Questions Before You Start
Read access to Google Search Console and Google Analytics, and the website URL. For e-commerce or large sites, server log access helps but is not essential.
The free snapshot is three to five days. A full audit is seven to ten working days. Enterprise audits depend on site size and data availability.
Yes. It is a top-level scan covering the most common high-impact issues, plus a short call. It is how we decide whether we can help you, and how you decide whether we know what we are talking about.
No. The full audit is a standalone deliverable — you own it and can hand it to any developer or agency. Some clients do exactly that, which is fine.
We will tell you what we find, plainly. Sometimes that confirms the current work is sound and the problem is elsewhere. We would rather be accurate than win the account.
Then you have paid for certainty and can stop worrying about your site being the problem — which usually redirects attention to the offer, the market or the conversion path instead.
Let's Talk
Start With a Free SEO Audit
No commitment. We will look at your site and tell you the three things costing you the most traffic — whether or not you decide to work with us afterwards.
No obligation. If we are not the right fit for your goals, we will say so.