Organic revenue that compounds
Rankings keep selling after the retainer ends.
E-commerce SEO
Get Your Category and Product Pages Ranking
Most stores rank for their brand name and almost nothing else. The category pages that should capture buying intent sit unoptimised, while filter URLs quietly burn the crawl budget.
- Category pages treated as landing pages
- Faceted navigation controlled
- Product schema done right
Store SEO prioritiesIn order
- Faceted URLsControlled
- Category pagesOptimised
- Product schemaValid
- Internal linksAt scale
- Out-of-stockHandled
Best for
- E-commerce brands
- Retailers
- DTC brands
- Marketplace sellers
- B2C brands
Platforms
- Shopify
- WooCommerce
- Adobe Commerce
- Google Merchant Center
The Problem
Why Online Stores Underperform in Search
Four issues appear in nearly every store audit we run.
Category pages with no content
A product grid and nothing else. There is nothing for a search engine to rank, even though these are the highest commercial-intent pages you own.
Filters generating infinite URLs
Every colour, size and price combination creating a crawlable URL, producing tens of thousands of near-duplicates that consume crawl budget.
Manufacturer product descriptions
The same copy as every other retailer selling the item, so there is no reason for Google to prefer your page.
Discontinued products deleted outright
Pages that ranked and earned links returning 404s instead of redirecting to a relevant category.
Our Approach
Category Pages as Landing Pages
Category pages are the highest-value SEO real estate in any store — they match commercial intent and can hold real content. We treat them as landing pages: unique copy, buying guidance, internal links and a reason to rank.
At the same time we bring faceted navigation under control, deciding which filter combinations deserve to be indexable landing pages and which should be blocked entirely.
- Category page optimizationUnique content, buying guidance and internal linking
- Faceted navigation strategyIndexable, crawlable or blocked — decided per pattern
- Product content differentiationUnique descriptions that outrank the manufacturer's copy
- Product schemaPrice, availability and reviews for rich results
- Lifecycle handlingOut-of-stock and discontinued products redirected, never dropped
What You Get
What E-commerce SEO Covers
- Store technical auditCrawl, index, duplication and performance across the catalogue
- Category SEOUnique content, headings and internal linking for every key category
- Product SEOTitles, descriptions and structured data at scale
- Collection optimizationShopify collections structured for both browsing and search
- Faceted navigation controlRules for which filter URLs are indexed, crawled or blocked
- Internal linking at scaleRelated products, category cross-links and breadcrumbs
- Product schemaOffers, price, availability, ratings — accurate, never fabricated
- Pagination handlingCorrect treatment of paginated category listings
- Merchant feed supportProduct data aligned for Google Shopping visibility
- Content strategyBuying guides and comparisons that feed category pages
- Lifecycle rulesOut-of-stock, seasonal and discontinued product handling
- Revenue reportingOrganic revenue by category, not just sessions
Business Impact
What Store SEO Delivers
Less dependence on paid
Rising ad costs matter less when organic carries a share.
Category pages that capture intent
The highest commercial-intent pages finally ranking.
Rich results in the SERP
Price and rating markup earning more attention.
Crawl budget spent on products
Not wasted on a million filter combinations.
Sustainable as you grow
Architecture that copes with catalogue expansion.
How It Works
How E-commerce SEO Runs
01
Catalogue & technical audit
Crawl the store, map duplication, review indexation and revenue by page.
02
Architecture plan
Category structure, faceted rules and internal linking model.
03
Technical fixes
Canonicals, parameter handling, pagination and performance.
04
Category & product optimization
Content, metadata and schema rolled out across the catalogue.
05
Content & authority
Buying guides and comparison content, plus relevant link acquisition.
06
Measure by revenue
Organic revenue tracked by category, then reinvest where it pays.
Pricing
E-commerce SEO Pricing
Every engagement is scoped individually. These ranges give you a realistic idea of investment before you speak to us.
Store Essentials
Smaller catalogues
$749/month3-month minimum
- Technical store audit
- Up to 20 category pages optimised
- Product schema implementation
- Faceted navigation rules
- 2 content pieces per month
- Monthly reporting
Store Growth
Stores competing on organic
$1,599/month6-month minimum
- Everything in Store Essentials
- Unlimited category optimization
- Product content at scale
- Internal linking automation
- 4 content pieces per month
- Link building
- Organic revenue reporting
- Monthly strategy call
Enterprise Store
Large catalogues, multi-market
$3,200/month6-month minimum
- Everything in Store Growth
- 10,000+ product catalogues
- Log file analysis
- International & multi-currency SEO
- Merchant feed optimization
- Dedicated strategist
- Custom dashboard
Prices are in USD and indicative starting points for scoping — final quotes depend on scope, competition and current site condition. [Confirm or edit these figures before launch.]
Our Work
Recent Projects
Project slots are ready for real client work — screenshots, brand names and outcomes drop straight into these cards.
[Add Case Study]Replace with a real project screenshot
[Store Name] — Category SEO
Replace with categories optimised and revenue result.
[Add Case Study]Replace with a real project screenshot
[Store Name] — Faceted Navigation Fix
Replace with the crawl problem and outcome.
[Add Case Study]Replace with a real project screenshot
[Store Name] — Shopify Organic Growth
Replace with timeframe and organic revenue change.
Measured Outcomes
Store SEO Measures
Metrics below are editable placeholders. They will be replaced with verified client results — nothing here is invented.
+XX%Organic revenue
+XX%Category rankings
+XX%Indexed products
−XX%Crawl waste
FAQ
Questions Before You Start
Categories, almost always. They target higher-volume commercial terms, hold more content, and pass authority to the products beneath them. Products matter for long-tail and branded searches.
Temporarily out of stock: keep the page live and say when it returns. Permanently discontinued: 301 redirect to the closest alternative or its category. Deleting them throws away rankings and links.
The filter system on category pages. Left uncontrolled it creates near-infinite crawlable URLs that consume crawl budget and split ranking signals. We decide per pattern which are indexable, which are crawlable-only and which are blocked.
For products where you compete against other retailers on the same manufacturer copy, yes — usually starting with your best sellers. For a long tail of low-value SKUs it rarely pays back.
Yes, and they reinforce each other. Clean product data and schema improve both organic listings and feed quality.
Both can rank well. WooCommerce gives more control over URLs and markup; Shopify imposes some URL structures but is technically solid. Platform is rarely the reason a store does not rank.
Let's Talk
Ready to Make Your Store Rank?
Send us your store URL. We will show you which categories are leaving revenue on the table and how much crawl budget your filters are consuming.
No obligation. If we are not the right fit for your goals, we will say so.