Profit, not just revenue
Margin-aware decisions stop you scaling unprofitable orders.
E-commerce Marketing
Every Channel Your Store Needs, Under One Plan
Online stores rarely fail because one channel underperforms. They fail because the product feed, the ads, the category pages, the email flows and the checkout are each owned by someone different — and nobody is looking at contribution margin across all of it.
- Feed, ads, SEO and email together
- Margin-aware, not ROAS-only
- Built on Shopify and WooCommerce
The store growth leversIn order of leverage
- Conversion rateMultiplies everything
- Average order valueFree margin
- Repeat purchaseCheapest revenue
- Organic trafficFalling cost
- Paid trafficFastest, priciest
Best for
- E-commerce brands
- DTC brands
- Retailers
- B2C brands
- Subscription brands
Platforms & channels
- Shopify
- WooCommerce
- Google Shopping
- Meta
- Klaviyo
The Problem
Why Store Growth Plateaus
Usually because everything is being optimised except the things with real leverage.
Chasing traffic when conversion is the constraint
Doubling traffic to a store converting at half the sector norm doubles the cost of the problem. Conversion rate multiplies every channel at once and is almost always cheaper to fix.
ROAS treated as profit
A 4.0 return on ad spend sounds healthy until you account for a 20% product margin, shipping and returns — at which point the campaign is losing money on every order.
A neglected product feed
Shopping and catalogue campaigns are only as good as the data behind them. Missing attributes, poor titles and stale stock quietly cap performance no bid change can fix.
No lifecycle marketing
All budget spent acquiring first-time buyers and nothing spent on the second purchase, which is by far the cheapest revenue any store has access to.
Our Approach
Fix the Multipliers, Then Buy Traffic
We work the levers in order of leverage rather than in order of familiarity. Conversion rate comes first because it multiplies every channel simultaneously. Average order value and repeat purchase come next, because both add margin without adding acquisition cost.
Only then do we scale traffic — and we scale it against contribution margin rather than return on ad spend, so growth in revenue is actually growth in profit. That requires the product feed, the ads, the category pages and the email flows all to be managed as one system.
- Conversion firstThe lever that multiplies every other channel you run
- Margin-aware biddingContribution after cost of goods, shipping and returns — not ROAS alone
- Product feed managementTitles, attributes and availability treated as a ranking asset
- Lifecycle marketingSecond and third purchases, the cheapest revenue available
- Organic and paid togetherCategory pages ranking so paid spend can be redeployed
Search: ecommerce packing fulfilment small business
What You Get
What E-commerce Marketing Covers
- Store growth auditConversion, traffic, margin and lifecycle assessed together
- E-commerce SEOCategory, product and collection optimization for organic revenue
- Google Shopping & Performance MaxRetail campaigns built on a clean product feed
- Product feed optimizationTitles, attributes, categories and availability maintained
- Meta catalogue & dynamic adsCatalogue campaigns and dynamic product remarketing
- Conversion rate optimizationProduct page, cart and checkout testing
- Email & lifecycle flowsWelcome, cart recovery, post-purchase and win-back
- RemarketingSegmented by browse and cart behaviour
- Average order value workBundles, thresholds and related-product merchandising
- Analytics & trackingEnhanced e-commerce, server-side tracking and margin reporting
- Platform supportShopify and WooCommerce development where the store needs changes
- Monthly reportingContribution margin by channel, not just revenue and ROAS
Business Impact
What Managing It as One System Produces
Lower blended acquisition cost
Organic and email reduce the share carried by paid.
Higher average order value
Merchandising and bundling add margin at no acquisition cost.
More repeat purchase
Lifecycle flows monetise customers you already paid to acquire.
Feed quality that compounds
Better product data lifts Shopping, Meta and organic together.
One accountable team
No gap between whoever owns the store and whoever owns the ads.
How It Works
How E-commerce Programmes Run
01
Numbers first
Conversion rate, average order value, repeat rate, margin and current acquisition cost.
02
Find the constraint
Which single lever is holding growth back, and what it is worth fixing.
03
Fix multipliers
Conversion, merchandising and lifecycle before scaling traffic.
04
Feed & campaigns
Product data cleaned, then Shopping, Performance Max and catalogue campaigns.
05
Organic build
Category and content SEO reducing long-term reliance on paid.
06
Scale on margin
Budget increased only where contribution margin supports it.
Where to Spend Next
Which Lever Moves Your Store Most
The right answer depends on your current numbers, not on which channel is fashionable.
| If this is true | Work on this first | Why |
|---|---|---|
| Conversion rate below sector norm | CRO & checkout | Multiplies every channel at once |
| Good conversion, low traffic | SEO + Google Shopping | Add volume to a store that converts |
| High acquisition cost | Email & repeat purchase | Cheapest revenue you already own |
| Strong ROAS, weak profit | Margin-aware bidding | ROAS ignores cost of goods |
| Shopping campaigns flat | Product feed optimization | Bids cannot fix bad data |
| Traffic but no returning buyers | Lifecycle flows | Second purchase costs far less |
| Category pages not ranking | E-commerce SEO | Highest commercial intent you own |
Pricing
E-commerce Marketing Pricing
Every engagement is scoped individually. These ranges give you a realistic idea of investment before you speak to us.
Essential
Smaller stores, one or two channels
$1,200/monthPlus ad spend
- Store growth audit
- Google Shopping or Meta managed
- Product feed optimization
- Basic e-commerce SEO
- Enhanced e-commerce tracking
- Monthly reporting
- 3-month minimum
Growth
Full multi-channel store programme
$2,600/monthPlus ad spend
- Everything in Essential
- Shopping + Meta + remarketing
- Full e-commerce SEO programme
- Email & lifecycle flows
- CRO testing programme
- Margin-aware reporting
- Monthly strategy call
- 6-month minimum
Scale
Large catalogues, multi-market
$4,800/monthPlus ad spend
- Everything in Growth
- Large catalogue feed management
- Multi-currency & multi-market
- Advanced lifecycle segmentation
- Store development included
- Dedicated strategist
Prices are in USD and indicative starting points for scoping — final quotes depend on scope, competition and current site condition. [Confirm or edit these figures before launch.]
Our Work
Recent Projects
Project slots are ready for real client work — screenshots, brand names and outcomes drop straight into these cards.
[Add Store Screenshot]Replace with a real project screenshot
[Store Name] — Multi-Channel Growth
Replace with channels, spend and contribution margin.
[Add Store Screenshot]Replace with a real project screenshot
[Store Name] — Feed & Shopping
Replace with feed issues fixed and campaign result.
[Add Store Screenshot]Replace with a real project screenshot
[Store Name] — Lifecycle Programme
Replace with repeat purchase rate change.
Measured Outcomes
Store Programme Measures
Metrics below are editable placeholders. They will be replaced with verified client results — nothing here is invented.
+XX%Conversion rate
+XX%Average order value
+XX%Repeat purchase rate
−XX%Blended CAC
FAQ
Questions Before You Start
Conversion, almost always. It multiplies every channel simultaneously and is usually cheaper to improve than buying more traffic. Doubling traffic to a store that converts poorly just doubles the cost of the problem.
Only alongside margin. A 4.0 return on ad spend on a product with a 20% margin loses money once shipping and returns are counted. We report contribution margin so scaling revenue actually means scaling profit.
For Shopping and catalogue campaigns it is the single biggest lever, and the most neglected. Titles, attributes, categories and availability determine which searches you appear for — no bid adjustment compensates for bad product data.
Both work well. Shopify has cleaner app integrations for lifecycle marketing; WooCommerce gives more control over content and product data. The platform is rarely the reason a store's marketing underperforms.
Proportionally more than most stores do. Lifecycle flows are built once and then earn continuously, and second purchases cost a fraction of first ones. It is usually the most underfunded channel in an e-commerce budget.
Yes — Shopify and WooCommerce development are in-house, which means marketing recommendations that need store changes actually get implemented rather than added to a backlog.
Let's Talk
Which Lever Is Holding Your Store Back?
Send us your conversion rate, average order value and current acquisition cost. We will tell you which one to fix first and what it is worth.
No obligation. If we are not the right fit for your goals, we will say so.