Higher conversion rate
Faster pages convert measurably better, particularly on mobile.
Website Speed Optimization
Fast Sites Convert Better and Rank Better
Speed is the rare technical fix with a direct commercial payoff. Every second of delay costs conversions, and Core Web Vitals is a confirmed ranking signal — so the same work pays twice.
- Diagnosed from real user data
- Fixed at the cause, not the symptom
- Verified after deployment
Core Web VitalsIllustrative targets
- LCPUnder 2.5s
- INPUnder 200ms
- CLSUnder 0.1
- Measured byField data
- Tested onMobile first
Best for
- E-commerce brands
- Content-heavy sites
- Local businesses
- B2B companies
- SaaS & technology
Platforms
- WordPress
- WooCommerce
- Shopify
- Elementor
- Cloudflare
The Problem
Why Sites Are Slow (and Why Plugins Do Not Fix It)
Caching plugins treat the symptom. These are the causes.
Images doing most of the damage
Full-resolution JPEGs scaled down in the browser, no modern formats, no responsive sizes. Images are usually the largest contributor to a failing Largest Contentful Paint.
Render-blocking CSS and JavaScript
Stylesheets and scripts loading before anything can paint, often from a page builder loading assets for widgets that page never uses.
Layout shifting as the page loads
Images without dimensions, fonts swapping, ads and banners injected late. Content jumps under the reader's finger, which is both a ranking signal and genuinely irritating.
Lab scores chased instead of real users
A perfect PageSpeed score on a desktop test while actual mobile visitors on real connections wait five seconds. Field data is what Google uses and what your customers experience.
Our Approach
Diagnose From Field Data, Fix the Cause
We start with real user data from the Chrome UX Report and Search Console rather than a one-off lab test, because that is what Google actually assesses and what your customers actually experience. Lab tools are for diagnosis; field data is for judgement.
Then we fix causes rather than layering plugins. That usually means an image pipeline, eliminating render-blocking assets, reserving space for anything that loads late, trimming what the page builder ships, and configuring caching properly for your platform.
- Field data diagnosisChrome UX Report and Search Console, not just a lab score
- Image pipelineModern formats, responsive sizes, correct dimensions, lazy loading below the fold
- Render path optimizationCritical CSS, deferred scripts, reduced third-party payload
- Layout stabilitySpace reserved for images, fonts, embeds and anything injected late
- Platform-appropriate cachingPage, object and CDN caching configured for your stack
Core Web Vitals
The Three Metrics That Matter
Loading, responsiveness and visual stability. The values shown are illustrative targets, not results — your real numbers come from the audit.
Largest Contentful PaintIllustrative target
Interaction to Next PaintIllustrative target
Cumulative Layout ShiftIllustrative target
What You Get
What Speed Optimization Covers
- Performance auditField and lab data with each problem traced to a specific cause
- Largest Contentful PaintHero images, fonts, server response and render-blocking assets
- Interaction to Next PaintJavaScript execution, long tasks and main-thread blocking
- Cumulative Layout ShiftDimensions, font loading strategy and late-injected content
- Image optimizationWebP and AVIF conversion, responsive srcset, correct sizing
- Caching configurationPage, browser, object and CDN caching set up for your platform
- CSS optimizationCritical CSS inlined, unused rules removed, delivery deferred
- JavaScript optimizationDeferred loading, reduced bundles, third-party scripts audited
- Font optimizationPreloading, subsetting and display strategy to stop swap shift
- Server-side improvementsCompression, HTTP/2 or 3, database and hosting recommendations
- Platform-specific workWordPress plugin audits, Elementor cleanup, Shopify theme and app review
- VerificationRe-tested after deployment, with field data monitored for four weeks
Business Impact
Why Speed Pays Twice
A confirmed ranking signal
Core Web Vitals feeds Google's page experience assessment.
Lower ad costs
Landing page experience feeds Quality Score and cost per click.
Better crawl efficiency
Faster responses let search engines crawl more of a large site.
Lower bounce on mobile
Where most traffic and most impatience actually live.
A site that stays fast
Fixing causes rather than caching over them lasts longer.
How It Works
How a Speed Engagement Runs
01
Measure
Field data from CrUX and Search Console, plus lab tests on representative templates.
02
Diagnose
Each failing metric traced to specific assets, scripts or server behaviour.
03
Prioritise
Ranked by expected impact against implementation risk and effort.
04
Implement on staging
Changes made and tested safely before touching the live site.
05
Deploy & verify
Rolled out, then re-tested to confirm the metric actually moved.
06
Monitor
Field data watched for four weeks, since real-user metrics update on a rolling window.
On field data lag. Core Web Vitals in Search Console reflect a rolling 28-day window, so improvements take weeks to appear fully even when the fix worked immediately. Lab tests confirm the change; field data confirms the result.
Pricing
Speed Optimization Pricing
Every engagement is scoped individually. These ranges give you a realistic idea of investment before you speak to us.
Speed Audit
Diagnosis and roadmap
$450one-off1 week
- Field & lab performance analysis
- Core Web Vitals breakdown
- Cause-level diagnosis
- Prioritised fix list with effort estimates
- Platform-specific recommendations
- Walkthrough call
Optimization
Audit plus the fixes
$1,600one-off2–3 weeks
- Everything in Speed Audit
- Image pipeline implementation
- CSS & JavaScript optimization
- Caching configuration
- Font & layout stability fixes
- Plugin or app audit
- Staging testing & deployment
- 4 weeks of field data monitoring
Enterprise / E-commerce
Large or complex sites
$3,800fromScoped individually
- Everything in Optimization
- Large catalogue or high-traffic sites
- Server & hosting optimization
- CDN configuration
- Template-level optimization at scale
- Ongoing performance monitoring
Prices are in USD and indicative starting points for scoping — final quotes depend on scope, competition and current site condition. [Confirm or edit these figures before launch.]
Our Work
Recent Projects
Project slots are ready for real client work — screenshots, brand names and outcomes drop straight into these cards.
[Add Before / After]Replace with a real project screenshot
[Client Name] — Core Web Vitals Fix
Replace with before/after field data and conversion impact.
[Add Before / After]Replace with a real project screenshot
[Store Name] — Shopify Speed
Replace with app audit results and load time change.
[Add Before / After]Replace with a real project screenshot
[Client Name] — WordPress Optimization
Replace with plugin cleanup and the result.
Measured Outcomes
Performance Measures
Metrics below are editable placeholders. They will be replaced with verified client results — nothing here is invented.
−XX%Load time
XXPageSpeed mobile
+XX%Conversion rate
XX%CWV pass rate
FAQ
Questions Before You Start
Yes, though a relatively light one — Core Web Vitals feeds Google's page experience signals. The stronger argument is commercial: faster pages convert better and lower your ad costs, so the work pays for itself regardless of its ranking weight.
It will help and it will not be enough. Caching hides a slow site from repeat visitors; it does not fix oversized images, render-blocking scripts or layout shift. We use caching as one step, not as the strategy.
Green in field data matters far more than the lab number. Chasing 100 in Lighthouse often means optimising for the test rather than for actual visitors. We target passing Core Web Vitals for real users on mobile.
It can, when configured carelessly — third-party widget packs, deep nesting and per-page styling. A disciplined Elementor build with flexbox containers and controlled asset loading passes Core Web Vitals comfortably.
It depends entirely on what is wrong. Sites with unoptimised images and plugin bloat often improve dramatically; sites already reasonably built see smaller gains. The audit tells you the realistic ceiling before you commit.
Not if the work is done on staging first, which is how we do it. Aggressive optimization can break layouts or functionality, which is exactly why it is tested before deployment rather than after.
Lab tests confirm the change immediately. Search Console field data uses a rolling 28-day window, so it takes roughly a month to reflect the improvement fully.
Let's Talk
Find Out What Is Actually Slowing You Down
Send us your URL. We will pull your real-user Core Web Vitals data and tell you which three fixes would move them most.
No obligation. If we are not the right fit for your goals, we will say so.