An audience nobody can take away
No algorithm sits between you and your list.
Email Marketing
The Audience You Actually Own
Every other channel rents attention from a platform that can change its rules tomorrow. Email is the one list you own — and for most businesses it is the most neglected asset they have.
- Automation that runs without you
- Segmented, not one-size-fits-all
- Measured on revenue
Automations we buildAlways-on
- WelcomeFirst impression
- NurtureLead to customer
- Abandoned cartRecover revenue
- Post-purchaseRepeat & review
- Win-backLapsed customers
Best for
- E-commerce brands
- SaaS & technology
- B2B companies
- Membership businesses
- Course creators
Platforms
- Klaviyo
- Mailchimp
- ActiveCampaign
- HubSpot
The Problem
Why Most Email Programmes Underperform
The list is usually fine. What gets sent to it is not.
The same email to everyone
New subscribers, long-term customers and lapsed buyers all receiving identical messages, so most of them are irrelevant to most recipients.
No automation at all
Everything sent manually when someone remembers, so the sequences that should run continuously — welcome, nurture, cart recovery — simply do not exist.
Nothing but promotions
Every email asking for a sale. Open rates decay, unsubscribes climb, and the list gets less valuable every month.
Deliverability quietly failing
Missing authentication, poor list hygiene and rising spam complaints pushing emails into junk folders where nobody sees the problem.
Our Approach
Automation First, Campaigns Second
The highest return in email almost always comes from automation — sequences that run continuously without anyone touching them. Welcome, nurture, cart recovery and win-back flows earn revenue every day once built.
Then campaigns get segmented, so what someone receives reflects what they have done. And deliverability gets handled properly, because none of it matters if the email lands in spam.
- Automation before campaignsAlways-on sequences that earn while you do nothing
- Behavioural segmentationContent matched to what someone has actually done
- Deliverability foundationsSPF, DKIM, DMARC and list hygiene handled
- Value alongside promotionA reason to keep opening, not just to keep buying
- Revenue attributionReported on revenue per email, not open rate
Search: email inbox on smartphone clean
What You Get
What Email Marketing Covers
- Email strategyAudience, segments, cadence and goals defined
- Platform setupMailchimp, Klaviyo, ActiveCampaign, HubSpot or similar configured
- Deliverability setupSPF, DKIM, DMARC and sending reputation established
- Welcome sequenceThe highest-engagement moment in the whole relationship
- Lead nurture sequencesMoving enquiries toward a decision automatically
- Abandoned cart flowsRecovering revenue that was already almost yours
- Post-purchase sequencesOnboarding, review requests and repeat purchase
- Win-back campaignsRe-engaging lapsed customers before they are gone
- SegmentationBehavioural and lifecycle segments that actually get used
- Campaign emailsPromotions, announcements and newsletters
- Template designOn-brand, mobile-first, accessible templates
- ReportingOpen, click, conversion and revenue per campaign and flow
Business Impact
Why Email Is Worth the Effort
Revenue that runs on automation
Flows built once keep earning without ongoing labour.
Higher return than most channels
Consistently among the strongest returns in digital marketing.
Repeat purchase and retention
Cheaper than acquiring someone new, and usually neglected.
Recovered abandoned revenue
Cart and browse recovery capture sales already nearly made.
Direct feedback
Replies tell you what your customers actually think.
How It Works
How Email Programmes Run
01
Audit & strategy
List health, deliverability, existing flows and platform reviewed.
02
Platform & deliverability
Authentication configured, list cleaned, reputation established.
03
Automation build
Welcome, nurture and recovery flows built and tested first.
04
Segmentation
Behavioural and lifecycle segments defined and applied.
05
Campaign programme
Regular campaigns planned, designed and sent against the calendar.
06
Optimise
Subject lines, timing, content and flow logic tested against revenue.
Pricing
Email Marketing Pricing
Every engagement is scoped individually. These ranges give you a realistic idea of investment before you speak to us.
Setup
Get the foundations right once
$1,200one-off4–6 weeks
- Platform setup & deliverability
- Branded template design
- Welcome sequence
- One nurture or cart recovery flow
- Basic segmentation
- Team training
Managed
Ongoing campaigns and flows
$850/month3-month minimum
- Everything in Setup
- 4 campaign emails per month
- Ongoing automation optimization
- Advanced segmentation
- A/B testing programme
- Revenue reporting
- Monthly call
E-commerce
Stores with lifecycle marketing
$1,800/month6-month minimum
- Everything in Managed
- Full lifecycle flow suite
- 8 campaign emails per month
- Product recommendation logic
- SMS integration where relevant
- Dedicated strategist
Prices are in USD and indicative starting points for scoping — final quotes depend on scope, competition and current site condition. [Confirm or edit these figures before launch.]
Our Work
Recent Projects
Project slots are ready for real client work — screenshots, brand names and outcomes drop straight into these cards.
[Add Case Study]Replace with a real project screenshot
[Client Name] — Automation Build
Replace with flows built and revenue produced.
[Add Case Study]Replace with a real project screenshot
[Client Name] — Cart Recovery
Replace with recovery rate and revenue.
[Add Case Study]Replace with a real project screenshot
[Client Name] — List Growth
Replace with list growth and engagement change.
FAQ
Questions Before You Start
Klaviyo for e-commerce, ActiveCampaign or HubSpot for B2B with a sales process, Mailchimp for simpler needs. The platform matters far less than the strategy — we will work with whatever you have unless it genuinely blocks what you need.
More often than most businesses do, provided each email is worth opening. Weekly is sustainable for most; e-commerce during peak periods can go higher. Frequency hurts you only when relevance drops.
Consistently one of the strongest-returning channels in digital marketing, and it has not changed much despite years of predictions. The list is yours and no platform sits between you and it.
Typically 20–35% depending on industry and list quality, though open tracking has become less reliable since privacy protections started pre-loading images. Click and conversion rates are the more trustworthy measures now.
Lead magnets, content upgrades, checkout opt-ins and website capture — all with a genuine reason to subscribe. Never buy lists: they destroy deliverability and are illegal in many jurisdictions.
Consent and unsubscribe handling are built into every setup, and we keep records of how each subscriber opted in. Your legal obligations depend on where your subscribers are.
Let's Talk
Is Your Email List Doing Anything?
Most are not. Tell us your platform and list size and we will show you which automations you are missing and what they are likely worth.
No obligation. If we are not the right fit for your goals, we will say so.