Quick wins from existing pages
Pages already ranking 8–20 often move up fastest.
On-Page SEO
Make Every Page Earn the Ranking It Deserves
On-page SEO is where intent meets content. Get it right and existing pages climb without a single new backlink. Get it wrong and you compete with yourself for terms nobody searches.
- One page, one primary intent
- Written for readers first
- Entity signals built in
On-page checklistPer page
- Search intentMatched
- Title & metaWritten to earn clicks
- Heading structureLogical
- Internal linksDeliberate
- SchemaWhere valid
Best for
- Professional services
- B2B companies
- E-commerce brands
- SaaS & technology
- Content-led businesses
Tools & platforms
- Google Search Console
- GA4
- Ahrefs
- Rank Math
- Yoast
The Problem
Where On-Page SEO Usually Goes Wrong
Four failures account for most underperforming pages.
The page answers the wrong intent
Targeting a keyword where searchers want a comparison while your page sells a service. Google serves what searchers want, and that is not you.
Several pages chasing one keyword
Three service pages all targeting the same term, splitting signals and leaving Google to pick — usually not the one you would have chosen.
Titles written for robots
Keyword-stuffed titles that rank moderately and get clicked rarely. Click-through rate is the point of a title, not keyword density.
No internal linking strategy
Important commercial pages buried with two internal links while an old blog post has forty.
Our Approach
One Page, One Intent, Fully Answered
We map every target keyword to exactly one page and confirm the intent by examining what currently ranks. If the results are all comparison articles, a sales page will not win — so we plan the right page type instead of forcing the wrong one.
Then each page is structured to answer the query completely: clear headings, specific answers early, supporting depth below, and internal links that route authority to the pages that actually generate enquiries.
- Keyword-to-page mappingOne primary intent per page, no cannibalisation
- SERP intent analysisThe page type built to match what already ranks
- Titles written for clicksRelevant and compelling, not stuffed
- Content structure for skimmersAnswers early, depth below, headings that navigate
- Internal linking planAuthority directed toward commercial pages
What You Get
What On-Page Optimization Covers
- Keyword mappingEvery page assigned one primary and supporting terms
- Search intent analysisThe right page type for each query
- Title tagsWritten to rank and to be clicked
- Meta descriptionsPersuasive copy that earns the click
- Heading hierarchyOne H1, logical H2/H3 that structure the argument
- Content optimizationDepth, specificity and coverage of the actual question
- Entity optimizationClear references to people, places, products and concepts
- Internal linkingContextual links with descriptive anchor text
- Image SEOFilenames, alt text, compression and modern formats
- Schema opportunitiesFAQ, article, product, service — where genuinely applicable
- Cannibalisation fixesCompeting pages merged, differentiated or redirected
- Content refresh planWhich existing pages to update first, and why
Business Impact
What On-Page Work Delivers
Higher click-through rate
Better titles earn more clicks at the same position.
No more internal competition
One page per intent means signals concentrate.
Better AI search visibility
Clear structure and entities help AI systems cite you.
More conversions per visit
Pages that match intent convert far better.
Cheapest SEO available
No links required — just doing the existing pages properly.
How It Works
How On-Page Work Runs
01
Content & keyword inventory
Every page catalogued with its current rankings and target.
02
Intent & cannibalisation analysis
Where pages compete or target the wrong query type.
03
Keyword map
One primary intent per page, gaps identified for new content.
04
Optimization
Titles, meta, headings, content, entities and schema applied page by page.
05
Internal linking
Links added deliberately to route authority to commercial pages.
06
Measure
Rankings and click-through tracked page by page, then iterate.
Pricing
On-Page SEO Pricing
Every engagement is scoped individually. These ranges give you a realistic idea of investment before you speak to us.
Page Pack
A focused set of key pages
$450one-offUp to 10 pages
- Keyword mapping
- Title & meta rewriting
- Heading structure
- Content optimization brief
- Internal linking recommendations
- Implementation guidance
Full Site On-Page
Whole-site optimization
$1,600one-offUp to 50 pages
- Everything in Page Pack
- Full content inventory
- Cannibalisation resolution
- Entity optimization
- Schema implementation
- Internal linking implemented
- Image SEO pass
- Content refresh roadmap
Ongoing On-Page
Continuous optimization
$700/monthRolling monthly
- Monthly page optimization
- New content briefs
- Continuous internal linking
- Ranking monitoring per page
- Content refresh cycle
- Monthly reporting
Prices are in USD and indicative starting points for scoping — final quotes depend on scope, competition and current site condition. [Confirm or edit these figures before launch.]
Our Work
Recent Projects
Project slots are ready for real client work — screenshots, brand names and outcomes drop straight into these cards.
[Add Case Study]Replace with a real project screenshot
[Client Name] — On-Page Overhaul
Replace with pages optimised and ranking movement.
[Add Case Study]Replace with a real project screenshot
[Client Name] — Cannibalisation Fix
Replace with what was competing and the result.
[Add Case Study]Replace with a real project screenshot
[Client Name] — Content Refresh
Replace with pages refreshed and traffic change.
FAQ
Questions Before You Start
Everything you control on the page itself — content, titles, meta descriptions, headings, structure, internal links and markup. It is distinct from technical SEO (whether the page can be crawled) and off-page SEO (links pointing at it).
On-page optimises pages that exist so they rank for the right query. Content marketing creates new material to reach audiences you cannot reach with existing pages. They work together.
Several pages targeting the same query, splitting relevance signals so none ranks as well as one consolidated page would. The fix is merging, redirecting or differentiating them.
The page has to be recrawled, so typically two to six weeks. Pages already ranking on page two tend to move fastest, which is why we usually start there.
Either. The Page Pack provides briefs and recommendations; full-site and ongoing tiers include content production.
No. Search engines evaluate topical coverage and entity relationships, not repetition counts. Writing naturally about the subject in depth beats hitting a percentage.
Let's Talk
Get More From the Pages You Already Have
Most sites have pages sitting on page two that would move with focused on-page work. We will show you which ones.
No obligation. If we are not the right fit for your goals, we will say so.