More enquiries from the same traffic
Clearer messaging and stronger conversion paths mean the visitors you already have convert at a higher rate — often the fastest win available.
Web Design & Development
Websites Built to Look Better, Load Faster and Convert More
Your website can look great and still fail to generate business. Slow load times, weak information architecture, unclear messaging and poor conversion paths turn qualified visitors into lost opportunities. We build sites that fix all four.
- SEO-ready from the architecture stage
- Core Web Vitals treated as a build requirement
- Editable by your team without a developer
What a Ranklinko build includesFixed scope
- Discovery & sitemapWeek 1
- UX wireframesWeek 1–2
- Visual designWeek 2–3
- Development & QAWeek 3–6
- SEO setup & launchWeek 6+
Best for
- Local businesses
- Service businesses
- Professional services
- E-commerce brands
- B2B companies
- Startups
Platforms
- WordPress
- Elementor
- WooCommerce
- Shopify
- Webflow
- Custom builds
The Problem
Most Business Websites Fail for the Same Four Reasons
It is rarely the visual design alone. The damage usually comes from decisions made before a single pixel was drawn.
It loads too slowly to keep anyone
Oversized images, bloated page builders and a dozen overlapping plugins push load times past the point where mobile visitors wait. Every extra second costs enquiries.
Visitors cannot find what they came for
Services buried three clicks deep, menu labels written in internal jargon, and no clear path from problem to solution. People leave rather than hunt.
The messaging says nothing specific
Generic headlines about being passionate and innovative tell a buyer nothing. They cannot tell what you do, who you do it for, or why you rather than the next tab.
Nothing pushes toward an enquiry
One contact link in the footer, a form asking for eleven fields, and no reassurance about what happens after someone submits it.
Our Approach
Design, Development and SEO Decided Together
We treat a website as a commercial asset, not a brochure. The structure is planned around what your buyers search for and how they decide, so the site earns visibility as well as looking credible when it arrives.
That means URL structure, heading hierarchy, internal linking and performance budgets are agreed during wireframing — not retrofitted by an SEO six months after launch, when changing them means rebuilding half the site.
- UX planned around buying intentPage structure follows how customers actually research and compare, not your org chart.
- Performance budget set before buildImage strategy, script loading and hosting requirements agreed up front.
- Conversion paths on every templateEach page type has a defined next step, not a generic contact link.
- Content management your team can useReusable blocks and clear field labels, so edits do not need a developer.
- Search architecture from day oneClean URLs, logical hierarchy, schema and internal links designed into the sitemap.
Search: modern website design on laptop and phone
What You Get
Everything Included in a Website Project
Scope is agreed in writing before work starts, so there are no surprise line items.
- Discovery & competitor reviewGoals, audience, competitors and the gap you need to close
- Sitemap & information architectureEvery page mapped with its purpose and target intent
- WireframesLayout and conversion flow agreed before visual design begins
- Custom visual designDesigned for your brand — not a marketplace theme reskinned
- Responsive developmentDesktop, laptop, tablet and mobile tested individually
- CMS build & trainingWordPress, Elementor, WooCommerce or Shopify, plus a handover session
- Performance optimizationImage formats, caching, script loading and Core Web Vitals
- On-page SEO setupTitles, meta descriptions, headings, schema and internal linking
- Analytics & conversion trackingGA4, Search Console and goal tracking configured
- Forms & lead routingValidation, spam protection and delivery to the right inbox
- Accessibility passSemantic markup, keyboard navigation, contrast and alt text
- Launch & redirect planOld URLs mapped so existing rankings survive the move
Business Impact
What Changes After Launch
The point of a rebuild is commercial, so these are the outcomes we plan against.
Faster pages, lower bounce
Meeting Core Web Vitals keeps mobile visitors on the page and removes a known ranking drag.
Search visibility that compounds
A crawlable, well-structured site gives every future content and SEO investment something solid to build on.
Credibility in the first five seconds
A site that looks current and loads instantly changes how buyers judge your price.
Lower cost per acquisition on ads
Better landing pages raise Quality Score and conversion rate, so paid traffic costs less.
Independence from your developer
A CMS your team can edit means small changes happen the same day instead of next month.
How It Works
From Kickoff to Launch
A typical build runs six to ten weeks depending on page count and content readiness.
01
Discovery
We review your market, competitors, current analytics and search data, then agree what the site has to achieve commercially.
02
Sitemap & wireframes
Page structure, URL plan and layout logic signed off before any visual design — this is where SEO decisions get made.
03
Visual design
Homepage designed first as the benchmark, then inner templates. You review and sign off each stage.
04
Development
Responsive build in your chosen CMS, with reusable components so future pages take hours rather than days.
05
QA & optimization
Cross-browser and cross-device testing, performance tuning, accessibility checks and form testing.
06
Launch & handover
Redirects, analytics, Search Console, backups and a recorded training session for your team.
Content is the usual bottleneck. Projects slip when copy and images arrive late. We give you a content schedule in week one, and we can write the copy if you would rather we did.
Pricing
Website Project Pricing
Every engagement is scoped individually. These ranges give you a realistic idea of investment before you speak to us.
Starter Site
Small businesses needing credibility fast
$1,200one-off5–8 pages · 3–4 weeks
- Custom design on WordPress + Elementor
- Up to 8 pages
- Mobile-first responsive build
- On-page SEO setup
- Contact form + GA4
- 2 rounds of revisions
- 30 days post-launch support
Growth Site
Established businesses competing on search
$3,200one-off10–20 pages · 6–8 weeks
- Everything in Starter
- Up to 20 pages with service templates
- Full UX wireframing stage
- Advanced schema + internal linking plan
- Core Web Vitals optimization
- Conversion-focused copy support
- Analytics + goal tracking
- 90 days post-launch support
Custom / E-commerce
Stores and complex builds
$6,500fromScoped individually
- Everything in Growth
- Shopify or WooCommerce store build
- Product & category architecture
- Payment, shipping & tax configuration
- Migration from an existing platform
- Custom functionality & integrations
- Ongoing maintenance retainer available
Prices are in USD and indicative starting points for scoping — final quotes depend on scope, competition and current site condition. [Confirm or edit these figures before launch.]
Our Work
Websites We Have Built
Project slots are ready for real client work — screenshots, brand names and outcomes drop straight into these cards.
[Add Project Screenshot]Replace with a real project screenshot
[Client Name] — Business Website
Replace with the project brief, what was built and the outcome.
[Add Project Screenshot]Replace with a real project screenshot
[Client Name] — E-commerce Store
Replace with the store type, catalogue size and conversion result.
[Add Project Screenshot]Replace with a real project screenshot
[Client Name] — Website Redesign
Replace with the before/after and what the redesign changed commercially.
Measured Outcomes
Typical Project Measures
Metrics below are editable placeholders. They will be replaced with verified client results — nothing here is invented.
+XX%Conversion rate
XXPageSpeed score
−XX%Load time
+XX%Organic sessions
FAQ
Questions Before You Start
A 5–8 page site typically runs three to four weeks. A 10–20 page site with service templates runs six to eight weeks. E-commerce builds depend on catalogue size and integrations. The single biggest variable is how quickly content and feedback come back to us.
WordPress with Elementor for most business sites, WooCommerce or Shopify for e-commerce. We recommend based on what you need to do, who will maintain it and your budget — not on what we prefer to build.
Yes. We build with reusable, clearly labelled blocks and hand over a recorded training session. Adding a page, editing text or swapping an image should not require a developer.
We can. Conversion-focused copy is included in the Growth tier and available as an add-on elsewhere. If you write it yourself we give you a brief and structure for each page.
We map every existing URL to its new equivalent and implement 301 redirects before launch, so accumulated ranking value carries across. Skipping this step is the most common cause of traffic loss after a redesign.
We do not resell hosting, but we will specify what your site needs and help you set it up with a provider that meets those requirements.
Starter includes 30 days and Growth 90 days of bug fixes and small adjustments. Beyond that, ongoing updates, backups, security and monitoring are covered by a maintenance plan.
Let's Talk
Ready to Build a Website That Earns Its Keep?
Tell us what your current site is failing to do. We will tell you whether it needs a rebuild, a redesign, or just better conversion paths — even if that means a smaller project.
No obligation. If we are not the right fit for your goals, we will say so.