Traffic that converts
Targeting commercial intent means visitors arriving ready to act.
SEO Services
SEO That Builds Visibility, Traffic and Business Growth
Ranking for terms nobody buys from is a vanity exercise. We work backwards from the searches your customers actually make when they are ready to spend, then build the technical and content foundation to win them.
- Commercial intent first
- Technical foundation before content
- Reported against leads, not rankings
The SEO frameworkIn order
- Technical foundationCrawl & index
- ContentIntent-matched
- AuthorityEarned links
- VisibilityRankings & AI
- ConversionsThe actual goal
Best for
- Local businesses
- E-commerce brands
- Professional services
- SaaS & technology
- B2B companies
- Multi-location businesses
Tools & platforms
- Google Search Console
- GA4
- Ahrefs
- Semrush
- Screaming Frog
The Problem
Why Most SEO Investment Disappoints
Rarely because SEO does not work. Usually because of one of these four.
Traffic that never becomes revenue
Ranking for broad informational terms produces impressive-looking traffic graphs and almost no enquiries, because those searchers were never buying.
Content published onto a broken foundation
Publishing more articles will not help if pages are not being crawled, are duplicated across parameters, or take eight seconds to load on mobile.
Reports about rankings, not results
Monthly reports full of position changes and impressions, with no line connecting any of it to enquiries or revenue.
Link building that creates risk
Bulk directory and guest-post links from sites with no relevance or traffic, which at best do nothing and at worst invite a manual penalty.
Our Approach
Foundation, Content, Authority — In That Order
We start with keyword and intent research that separates buyers from browsers, then fix the technical issues preventing your existing pages from performing. Only then does new content make sense.
Authority comes last because links to a page that cannot convert are wasted. Every stage is measured against enquiries, not just positions — a first-place ranking that produces nothing is a problem, not a success.
- Commercial keyword researchMapped by intent and by the value of the customer behind it
- Technical remediationCrawling, indexation, speed and structure fixed first
- Content built to match intentPages that answer the query and make the case
- Ethical authority buildingRelevant, editorially earned links only
- Reporting against business outcomesEnquiries and revenue, not just rankings
What You Get
What an SEO Engagement Includes
- Technical SEO auditCrawling, indexation, speed, structure and schema reviewed
- Keyword & intent researchCommercial, transactional and supporting informational terms
- Competitor analysisWhat is working for the sites currently outranking you
- Site architecture planURL structure, hierarchy and internal linking
- On-page optimizationTitles, meta, headings, content structure and entities
- Content strategyTopic clusters mapped to the buying journey
- Content productionNew pages and articles written to rank and convert
- Internal linkingAuthority routed deliberately to pages that matter commercially
- Schema markupOrganization, service, article, product and FAQ where genuinely applicable
- Link buildingRelevance-led outreach and digital PR
- AI search optimizationEntity and answer optimization for AI-driven discovery
- Monthly reportingRankings, traffic, conversions and what happens next
Business Impact
What SEO Should Deliver
Compounding returns
Unlike ads, rankings keep working after the invoice is paid.
Lower blended acquisition cost
Organic enquiries reduce reliance on rising ad costs.
Visibility in AI search too
The same entity work that ranks pages helps AI systems cite you.
Durable competitive position
Authority is slow to build and slow for competitors to displace.
Evidence for every decision
Search data tells you what your market actually wants.
How It Works
How We Run SEO
01
Audit & baseline
Technical audit, ranking baseline, competitor review and analytics check.
02
Strategy
Keyword map, content plan, technical priorities and the metrics we report against.
03
Technical fixes
Crawl, index, speed and structure issues resolved before content investment.
04
Content & on-page
Existing pages optimised, new pages produced against the keyword map.
05
Authority
Relevance-led link acquisition and digital PR.
06
Measure & iterate
Monthly reporting, quarterly strategy review, continuous adjustment.
On timelines. Technical fixes can show within weeks. Ranking and traffic movement more commonly takes three to six months, and competitive markets take longer. Anyone promising a fixed ranking by a fixed date is guessing.
Pricing
SEO Pricing
Every engagement is scoped individually. These ranges give you a realistic idea of investment before you speak to us.
Essential SEO
Local and small businesses
$549/month3-month minimum
- Technical audit & fixes
- Up to 15 target keywords
- On-page optimization
- 2 content pieces per month
- Google Business Profile management
- Monthly reporting
Growth SEO
Businesses competing in real markets
$1,199/month6-month minimum
- Everything in Essential
- Up to 50 target keywords
- 4 content pieces per month
- Link building & digital PR
- AI search optimization
- Conversion tracking & CRO input
- Quarterly strategy review
- Monthly call
Scale SEO
E-commerce and multi-location
$2,499/month6-month minimum
- Everything in Growth
- Unlimited keyword scope
- 8+ content pieces per month
- E-commerce or multi-location architecture
- International / hreflang where needed
- Dedicated strategist
- Custom reporting dashboard
Prices are in USD and indicative starting points for scoping — final quotes depend on scope, competition and current site condition. [Confirm or edit these figures before launch.]
Our Work
Recent Projects
Project slots are ready for real client work — screenshots, brand names and outcomes drop straight into these cards.
[Add Case Study]Replace with a real project screenshot
[Client Name] — Local SEO Programme
Replace with market, timeframe and lead volume outcome.
[Add Case Study]Replace with a real project screenshot
[Client Name] — E-commerce SEO
Replace with catalogue, scope and organic revenue result.
[Add Case Study]Replace with a real project screenshot
[Client Name] — Technical Recovery
Replace with the technical problem and the recovery.
Measured Outcomes
Programme Measures
Metrics below are editable placeholders. They will be replaced with verified client results — nothing here is invented.
+XX%Organic traffic
+XX%Keywords in top 10
+XX%Organic leads
−XX%Cost per lead
FAQ
Questions Before You Start
Technical fixes can show within weeks. Ranking and traffic movement more commonly takes three to six months, longer in competitive markets. It depends on your starting position, the competition and how much content and authority work is needed. We will not promise a date.
No, and neither should anyone else. Nobody controls Google's algorithm. What we commit to is the work, the reasoning behind it, and honest reporting on what it produced.
Ads deliver traffic immediately and stop the moment you stop paying. SEO takes months and then keeps producing. Most businesses do best running both — ads for immediate demand, SEO for compounding return.
Essential has a three-month minimum, Growth and Scale six months — not to trap you, but because meaningful results are not visible in four weeks and a shorter commitment wastes your money.
That works well. We often handle technical and strategy while an in-house team produces content, or we advise and they execute.
Almost always yes. If the site is so slow or badly structured that SEO cannot succeed on it, we will tell you that before taking the work rather than billing you for months of frustration.
Yes. Entity clarity, structured answers and topical depth are included in Growth and Scale, and covered in detail on our AI SEO page.
Let's Talk
Want to Know Why You Are Not Ranking?
Start with a free audit. We will show you what is actually holding the site back — whether or not you end up working with us.
No obligation. If we are not the right fit for your goals, we will say so.