Budget decisions stop being arguments
Comparable numbers replace competing agency claims.
Marketing Analytics
Marketing Data You Can Actually Make Decisions With
Most businesses have analytics installed and still cannot answer the only question that matters: which marketing produced the customers? Usually because the tracking counts the wrong things, counts them twice, or stops at the form submission.
- Verified, not just installed
- Deduplicated across channels
- Reported on money, not sessions
What we set upMeasurement stack
- GA4Configured properly
- Tag ManagerStructured & documented
- ConversionsVerified end to end
- AttributionDeduplicated
- DashboardOne view
Best for
- E-commerce brands
- SaaS & technology
- B2B companies
- Multi-channel advertisers
- Finance teams
Platforms
- GA4
- Google Tag Manager
- Search Console
- Looker Studio
- Meta Pixel
- Microsoft Clarity
The Problem
Why Marketing Reporting Cannot Be Trusted
These four appear in almost every tracking audit we run.
Conversions counted at the wrong moment
Firing on page load rather than form submission, or counting a thank-you page refresh as a second conversion. The account looks like it is working while producing very little.
Every channel claiming the same lead
Google Ads reports it, Meta reports it, email reports it. Add the platform reports together and you have three times more customers than you actually acquired.
Tracking stops at the form
Marketing reports leads, sales reports revenue, and nothing connects the two. The channel producing cheap unqualified leads looks like the best performer.
A dashboard nobody uses
Forty widgets of sessions, bounce rate and page views, none of which answers whether to increase or cut next month's budget.
Our Approach
Measure Few Things, Correctly
We start by auditing what your tracking actually records against what happens on the site — firing events by hand, submitting real forms, following the data through to GA4 and the ad platforms. Almost every audit finds something material.
Then we cut the reporting down. A handful of numbers you trust — cost per lead, cost per acquisition, return on ad spend, conversion rate by source — beat forty you cannot act on. Where the sales cycle allows, we import closed revenue back into the ad platforms so bidding optimises toward customers rather than form fills.
- Tracking verified by handReal submissions followed through the whole chain, not assumed
- Deduplicated attributionGA4 as the arbiter, so channels stop double-claiming
- Offline conversion importClosed revenue fed back so bidding optimises toward customers
- A small set of trusted metricsCPL, CPA, ROAS and conversion rate by source
- One dashboard people useBuilt around the decisions you actually have to make monthly
What You Get
What Marketing Analytics Covers
- Tracking auditEvery conversion path tested manually and documented
- GA4 configurationEvents, key events, audiences and data retention set up properly
- Google Tag ManagerContainer structured, documented and version-controlled
- Google Search ConsoleVerification, sitemaps and organic reporting integrated
- Google Ads conversion trackingEnhanced conversions and offline import
- Meta Pixel & Conversions APIServer-side tracking to recover signal lost in browsers
- Microsoft ClarityHeatmaps and session replay for qualitative context
- Call trackingPhone enquiries attributed to campaign and keyword
- Looker Studio dashboardOne view across channels, refreshed automatically
- Attribution modellingDeduplicated reporting across paid, organic and email
- Consent & privacyConsent mode and data handling aligned with your obligations
- Documentation & trainingWhat is tracked, where, and how to read the dashboard
Business Impact
What Trustworthy Measurement Changes
Automated bidding works properly
Clean conversion signal is what smart bidding runs on.
Wasted spend becomes visible
You can finally see which campaigns produce nothing.
Faster learning
Reliable data turns each month into evidence rather than opinion.
Phone leads counted
Call tracking closes the largest blind spot for service businesses.
Reporting people read
A short dashboard tied to decisions beats a long one nobody opens.
How It Works
How Analytics Engagements Run
01
Audit
Every conversion path tested by hand; discrepancies documented plainly.
02
Define the metrics
The handful of numbers that will drive decisions, agreed before building.
03
Implement
GA4, Tag Manager, platform conversions and server-side tracking deployed.
04
Verify
Real submissions and purchases followed end to end before anything is trusted.
05
Dashboard
Looker Studio view built around your actual monthly decisions.
06
Train & hand over
Documentation and a session so your team can read and maintain it.
On scope. This service is about measurement and decision-making, not enterprise data engineering. We are not going to position ourselves as a data warehouse consultancy — if you need that, we will say so.
Pricing
Marketing Analytics Pricing
Every engagement is scoped individually. These ranges give you a realistic idea of investment before you speak to us.
Tracking Audit
Find out what is broken
$550one-off1–2 weeks
- Full conversion path testing
- GA4 & Tag Manager review
- Platform conversion audit
- Discrepancy report
- Prioritised fix list
- Walkthrough call
Setup & Dashboard
Build the measurement stack properly
$1,800one-off3–4 weeks
- Everything in Tracking Audit
- GA4 & GTM implementation
- All platform conversions configured
- Server-side tracking (Conversions API)
- Call tracking setup
- Looker Studio dashboard
- Documentation & training
Managed Analytics
Ongoing measurement & reporting
$900/monthRolling monthly
- Everything in Setup & Dashboard
- Monthly reporting & commentary
- Ongoing tracking maintenance
- New campaign tracking setup
- Attribution review
- Quarterly measurement review
Prices are in USD and indicative starting points for scoping — final quotes depend on scope, competition and current site condition. [Confirm or edit these figures before launch.]
Our Work
Recent Projects
Project slots are ready for real client work — screenshots, brand names and outcomes drop straight into these cards.
[Add Dashboard Screenshot]Replace with a real project screenshot
[Client Name] — Measurement Rebuild
Replace with what was broken and what changed.
[Add Dashboard Screenshot]Replace with a real project screenshot
[Client Name] — Attribution Fix
Replace with the double-counting found and corrected.
[Add Dashboard Screenshot]Replace with a real project screenshot
[Client Name] — Reporting Dashboard
Replace with the dashboard built and decisions it drives.
FAQ
Questions Before You Start
Common signals: platform conversion counts that do not match your CRM, conversion numbers that look implausibly high, form submissions that never appear in GA4, or phone enquiries that appear nowhere at all. An audit confirms it either way in a week or two.
They count differently and will never match exactly. Google Ads attributes to the ad click within its own window; GA4 uses its own attribution model across all channels. Both are useful — the mistake is expecting identical numbers and losing confidence when they differ.
Tracking that sends conversion data from your server rather than the visitor's browser, which recovers signal lost to tracking prevention and ad blockers. For anyone spending meaningfully on Meta or Google, it is now close to essential.
Feeding closed deals back into the ad platforms so bidding optimises toward customers rather than form fills. It is the single highest-value tracking improvement for lead generation businesses with a sales process.
Few. Cost per lead, cost per acquisition, return on ad spend and conversion rate by source will drive nearly every decision you need to make. Dashboards fail because they include everything.
We implement consent mode and align tracking with the obligations you tell us apply. We are not your legal adviser on which regulations apply to your business.
Let's Talk
Can You Prove Which Marketing Produced Revenue?
Most businesses cannot. A tracking audit tells you what your data is actually counting — and what it has been quietly getting wrong.
No obligation. If we are not the right fit for your goals, we will say so.