Lower cost per acquisition
Cutting waste and lifting relevance beats simply bidding harder.
Google Ads / PPC
Google Ads That Buy Customers, Not Clicks
Google Ads puts you in front of people actively searching for what you sell. It also spends your money whether the campaign is set up well or not — and most accounts we audit are not.
- Conversion tracking verified before spend
- Search terms reviewed weekly
- You own the account
Account health checksEvery audit
- Conversion trackingVerified
- Search termsReviewed
- Match typesDeliberate
- NegativesMaintained
- Landing pagesMatched
Best for
- Local businesses
- Service businesses
- E-commerce brands
- B2B companies
- Professional services
Campaign types
- Search
- Shopping
- Performance Max
- Display
- YouTube
- Remarketing
The Problem
Where Google Ads Budgets Leak
We audit a lot of accounts. The same four problems account for most of the waste.
Broad match with no negatives
Ads appearing for searches with no commercial relationship to what you sell, quietly consuming budget while the search terms report goes unread.
Conversion tracking that lies
Counting every form view as a conversion, or firing on page load rather than submission. The account looks like it is working while producing nothing.
Performance Max as a black box
The whole budget in one automated campaign with no asset group structure, no exclusions and no visibility into where the money went.
Traffic pointed at a homepage
Perfectly good ad clicks landing on a page that does not mention the thing the ad promised, so Quality Score falls and costs rise.
Our Approach
Structure, Tracking, Then Optimization
We start by verifying conversion tracking, because every optimization decision depends on it. If the account is counting the wrong things, more spend just buys more wrong data.
Then campaigns get restructured around intent — tight themes, deliberate match types, maintained negative lists, and landing pages that continue the promise the ad made. Automation is used where it helps and constrained where it does not.
- Conversion tracking verifiedReal conversions counted once, at the right moment
- Intent-based structureCampaigns and ad groups themed tightly enough to be relevant
- Search term disciplineReviewed weekly, negatives maintained continuously
- Landing page alignmentMessage match from ad to page, protecting Quality Score
- Constrained automationSmart bidding and PMax used with proper exclusions and structure
What You Get
What Google Ads Management Covers
- Account auditStructure, tracking, waste and opportunity assessed before changes
- Keyword researchCommercial intent terms with realistic cost expectations
- Campaign structureSearch campaigns themed by intent and product line
- Shopping campaignsFeed optimization and campaign structure for retailers
- Performance MaxAsset groups, audience signals and exclusions configured properly
- Display & YouTubeWhere they genuinely fit the funnel, not by default
- RemarketingSegmented by behaviour and recency rather than one blanket list
- Ad copy & assetsWritten and tested continuously, not set once
- Conversion trackingGA4, Google Ads conversions and enhanced conversions verified
- Landing page supportCampaign pages built or improved to convert the traffic
- Bid & budget managementSmart bidding configured, monitored and constrained
- Monthly reportingCost per acquisition and return, with the reasoning behind changes
Business Impact
What Good Account Management Delivers
Traffic that converts
Intent-matched keywords and pages rather than volume for its own sake.
Data you can act on
Verified tracking turns the account into a source of real evidence.
Faster than SEO
Traffic from day one while organic work builds in the background.
Scalable when it works
Once the unit economics are proven, more budget means more customers.
Market insight
Search term data tells you what your market actually asks for.
How It Works
How We Run Google Ads
01
Audit & unit economics
Existing account reviewed, and what you can afford to pay per customer agreed.
02
Tracking verification
Conversions checked end to end before a single change to bidding.
03
Restructure or build
Campaigns organised by intent, with negatives and exclusions in place.
04
Landing page alignment
Pages built or improved so the ad's promise continues after the click.
05
Launch & weekly optimization
Search terms, bids, budgets and creative reviewed weekly.
06
Report & scale
Monthly reporting on cost per acquisition and return; scale what pays back.
Pricing
Google Ads Management Pricing
Every engagement is scoped individually. These ranges give you a realistic idea of investment before you speak to us.
Starter
Small accounts and local businesses
$600/monthPlus ad spend
- Up to $5,000/month ad spend managed
- Account audit & restructure
- Conversion tracking setup
- Search & remarketing campaigns
- Weekly optimization
- Monthly reporting
Growth
Established accounts scaling up
$1,200/monthPlus ad spend
- Up to $25,000/month ad spend managed
- Everything in Starter
- Shopping & Performance Max
- Landing page development
- Enhanced conversions & offline import
- A/B testing programme
- Monthly strategy call
Enterprise
High-spend and multi-market
12%of ad spendMinimum $2,500/month
- $25,000+/month ad spend managed
- Everything in Growth
- Multi-market & multi-language
- Feed management at scale
- Custom attribution modelling
- Dedicated strategist
Prices are in USD and indicative starting points for scoping — final quotes depend on scope, competition and current site condition. [Confirm or edit these figures before launch.]
Our Work
Recent Projects
Project slots are ready for real client work — screenshots, brand names and outcomes drop straight into these cards.
[Add Case Study]Replace with a real project screenshot
[Client Name] — Search Campaign
Replace with spend, cost per lead and volume.
[Add Case Study]Replace with a real project screenshot
[Client Name] — Shopping & PMax
Replace with ROAS and revenue outcome.
[Add Case Study]Replace with a real project screenshot
[Client Name] — Account Rescue
Replace with the waste found and the improvement.
Measured Outcomes
Account Measures
Metrics below are editable placeholders. They will be replaced with verified client results — nothing here is invented.
−XX%Cost per lead
X.XxReturn on ad spend
+XX%Conversion rate
XXQuality Score
FAQ
Questions Before You Start
Enough to gather meaningful data — usually $1,000–1,500 per month minimum for lead generation, more in competitive markets where clicks are expensive. Work backwards from your customer value: if a customer is worth $2,000 and one in five leads closes, you can afford a lot per lead.
We do not claim Google Partner status. Judge us on the account audit and the reasoning behind our recommendations rather than on a badge.
No. Ad spend goes directly from your own account to Google. Our management fee is separate and listed above. You own the account and keep it if we part ways.
Traffic starts immediately. Smart bidding needs roughly two to four weeks and enough conversions to exit the learning phase, so judge performance from week four to six rather than week one.
Sometimes. It performs well for e-commerce with a good feed, less predictably for lead generation where it can consume budget on low-quality conversions. We use it with proper asset group structure, audience signals and exclusions — never as the whole account.
That is most of our Google Ads work. The audit tells you what is wasteful, what is salvageable and whether restructuring beats rebuilding.
Seven or above on your main keywords. It is driven by expected click-through rate, ad relevance and landing page experience — which is why we insist on landing pages that match the ad.
Let's Talk
Is Your Google Ads Account Leaking Budget?
Give us read access and we will show you exactly where the waste is — search terms, tracking problems and structural issues — before you commit to anything.
No obligation. If we are not the right fit for your goals, we will say so.